Tag Archives | Public Relations
Social Media: You don’t have to do it all – in fact, you probably shouldn’t

Social Media: You don’t have to do it all – in fact, you probably shouldn’t

By on April 19, 2011 in Marketing, Social Media

Blogs, Facebook, Twitter, LinkedIn, YouTube, Yelp and then some have all been around the block for awhile, yet there are new people and industries joining the social media fold every day. Many of them don’t know what to do and, out of a newfound excitement for social media’s potential, they want to do it all.

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10 Things Paula Berg of Southwest Airlines Taught Us About Social Media

By on May 31, 2009 in Brand, Social Media

On May 21, 2009, marketers from all over Austin converged on the Hilton for the Online Marketing Summit (OMS) where the Austin AMA and the OMS jointly hosted the luncheon as a part of the Power Lunch Series. The speaker was Paula Berg, who shared her successes and failures in Social Media for Southwest Airlines. [...]

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Recessionary Marketing and Public Relations

By on February 26, 2009 in Marketing, PR, Public Relations

Recent studies have again shown that inbound marketing is a cheaper lead generation tool than outbound marketing. While inbound marketing (which includes: blogging, social media, search engine optimization [SEO], and search engine pay-per-click advertising [SEM]), may reach smaller audiences than outbound marketing (direct mail, telemarketing, trade show, and trade and consumer advertising), the cost per [...]

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