Tag Archives | SEM SEO

Stop Tweeting and Start Thinking

By on April 23, 2009 in Marketing, Social Media

From Nick Wenand, President & Strategy Director, Trademark Media. Nick will speak at the AMA Marketing Jam on Tuesday, May 12th. I’m excited about the opportunity to share the knowledge I have with people in the marketing profession. I hope I’ll be able to deliver an impactful presentation with some real takeaways that everyone will [...]

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Recessionary Marketing and Public Relations

By on February 26, 2009 in Marketing, PR, Public Relations

Recent studies have again shown that inbound marketing is a cheaper lead generation tool than outbound marketing. While inbound marketing (which includes: blogging, social media, search engine optimization [SEO], and search engine pay-per-click advertising [SEM]), may reach smaller audiences than outbound marketing (direct mail, telemarketing, trade show, and trade and consumer advertising), the cost per [...]

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