Check out this exclusive video interview with Allison Deew, Dell’s Executive Director for Social Media, Community and Insights, granted to the Austin AMA. Thanks to Nelson Frlores at ProductionFor for making this video possible.
“My clients sell things like two-sided polypropylene film, stainless steel coils and ridge ventilation solutions. Know anyone on Facebook looking for this stuff? Probably not.”
You can’t turn on the TV, enter a store or buy a theater ticket without bumping into the super hero de jour. Thor, Green Lantern, Captain America – all are swooping into theaters following an expansive trail of movie marketing.
Blogs, Facebook, Twitter, LinkedIn, YouTube, Yelp and then some have all been around the block for awhile, yet there are new people and industries joining the social media fold every day. Many of them don’t know what to do and, out of a newfound excitement for social media’s potential, they want to do it all.
CMOs recognize that social media is here to stay. But building engagement doesn’t necessarily mean you’re getting business results. Read to find out what the latest research shows.
Brad Massey reviewed the typical “Buyer-Seller Dance” and why cold calls don’t work very well before proposing that being more human and authentic can work better (just as it does in social media).
For most non-profits the holiday season is their biggest fund-raising time of the year. Facebook makes it much easier to reach their donors!
Established companies are turning to online social sites to build brand communities and boost sales. This past year, companies have transformed these networking sites into a means for marketing and advertising to potential consumers. Recently Starbucks and Pizza Hut have proven to be top competitors in the social media marketing world. Starbucks is now the [...]
On August 27, 2009, Hilton Graham, Director of Digital Strategy with Hanes Brands, Inc, and Adam Keats, Senior Vice President at Weber Shandwick, discussed how Hanes is using social media to build better relationships with its customers. What Is Social Media? Social media is an umbrella term for the tools and technology people use to [...]
On May 21, 2009, marketers from all over Austin converged on the Hilton for the Online Marketing Summit (OMS) where the Austin AMA and the OMS jointly hosted the luncheon as a part of the Power Lunch Series. The speaker was Paula Berg, who shared her successes and failures in Social Media for Southwest Airlines. [...]