Tag Archives | Social Media

Stop Tweeting and Start Thinking

By on April 23, 2009 in Marketing, Social Media

From Nick Wenand, President & Strategy Director, Trademark Media. Nick will speak at the AMA Marketing Jam on Tuesday, May 12th. I’m excited about the opportunity to share the knowledge I have with people in the marketing profession. I hope I’ll be able to deliver an impactful presentation with some real takeaways that everyone will [...]

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Personality Not Included

By on April 3, 2009 in Brand, Marketing, Social Media

From Tweeting to Facebook – enough hype! Rohit Bhargava, SVP Digital Strategy and Marketing for Ogilvy PR Worldwide and author of Personality not included, presents on how to USE personality to power up your brand. Despite what you may have heard, blogs won’t save your business, people don’t ignore marketing, and the answer isn’t to give up control. There is a lot of marketing advice out there today, but not all of it is wise. Rohit shares some unexpected lessons on building a successful brand in the social media era based on his career helping over 100 organizations, large and small, to do exactly that.

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5 Ways Social Media Intensifies Traditional Marketing

By on March 19, 2009 in Marketing, Social Media

Social Media is quickly becoming “the place to be” for people to learn, play, interact and get the latest news. Traditional forms of media and news are beginning to fall by the way side. There are a handful of major U.S. cities that have lost their daily newspapers to interactive online versions. People are joining [...]

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Understanding Social Media’s Wild Wild West

By on March 5, 2009 in Marketing, Social Media

If you attended the AMA/BusinessWire event on social media, you would have seen these three speakers on stage: Erica O’Grady in her nice pink cowgirl hat, Giovanni Gallucci in a standard issue cowboy hat, front brim tucked down low, and Dave Evans, in a very Austin-esque green cowboy hat, with fringe and blinking lights. Don’t [...]

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