Tag Archives | socialmedia
Is Social Media a Waste of Money?

Is Social Media a Waste of Money?

By on January 26, 2010 in Events, Marketing, Social Media

If 1,000,000 people friended your brand on Facebook, how much money would you make? Is social media really worth it? On January 21 at the January Austin AMA Power Luncheon, our special guest speaker Brian Carter discussed strategy, ROI, and how to get more bang for your social media marketing buck. Brian is Director of [...]

Read full story • Comments { 0 }

Kleenex Uses Getmommed.com and Mobile Marketing to Establish Brand Loyalty

By on December 3, 2009 in Advice, Brand, Consumer Electronics, Marketing, Social Media

With the growing popularity of smartphones, mobile marketing has transformed into a billion dollar industry. Smartphones allow companies to target consumers through websites, texts, applications, and direct voicemail messages. Mobile marketing is an effective way to reach a target audience, but must be done properly. Many times companies are too aggressive and their messages are [...]

Read full story • Comments { 0 }
GROW Your Social Media Strategy: Lessons Learned from Intel

GROW Your Social Media Strategy: Lessons Learned from Intel

By on November 20, 2009 in Advice, Events, Marketing, Social Media

On October 29, 2009, at the at the Texas e-Marketing Summit, Bryan Rhoads outlined Intel’s social media marketing roadmap and provided advice for companies that want to integrate emerging media into their own marketing programs. Rhoads, a Digital Strategist who pioneered Intel’s new media marketing strategy, is the curriculum architect for Intel’s Digital IQ digital [...]

Read full story • Comments { 0 }