Tag Archives | Southwest Airlines

10 Things Paula Berg of Southwest Airlines Taught Us About Social Media

By on May 31, 2009 in Brand, Social Media

On May 21, 2009, marketers from all over Austin converged on the Hilton for the Online Marketing Summit (OMS) where the Austin AMA and the OMS jointly hosted the luncheon as a part of the Power Lunch Series. The speaker was Paula Berg, who shared her successes and failures in Social Media for Southwest Airlines. [...]

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Southwest Airlines: Coming of Age in the Blogosphere

By on May 14, 2009 in Brand, Consumer Electronics, PR, Public Relations, Social Media

From Paula Berg, Manager of Emerging Media for Southwest Airlines.  Paula will speak at the Austin AMA’s Keynote Luncheon, part of the Power Lunch Series, on Thursday, May 21.  This month’s luncheon will be held in association with the Online Marketing Summit, a national educational event for marketing professionals. April marked our third full year [...]

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