From Stacy Armijo, Vice President, Pierpont Communications. Stacy will speak at the AMA Marketing Jam on Tuesday, May 12th.

Some days, it feels like marketers are in the fight of our lives. Budgets are being cut, expectations are being raised and we must deliver more than ever with fewer resources.

Too often, we become insulated and assume our organization recognizes our value. We discover our mistake when budgets shrink and marketing is the first to be slashed.

Like the cobblers’ children with no shoes, we realize we’ve evangelized ardently for the brand, but done nothing to advocate for our own value internally.That’s the bad news. The good news is that tumultuous times can present some of the best opportunities for communication professionals.Now is a great time to go the extra mile and show your value. At Marketing Jam ’09, I’ll share tips for achieving this, such as:Creating outcomes, not implementing strategies;Speaking in the language of executives; andLearning to love metrics.Our organizations need us now more than ever. Join me at Marketing Jam ’09 to help them recognize it!At Marketing Jam ’09 we will rock out and share new ways to grow your business and make the most of your marketing dollars. Attendees will learn from some of Austin’s leading marketing experts, including: Pierpont Communications; TradeMark Media; and Emma Email Marketing. Following the presentations, attendees will enjoy networking, appetizers, cocktails and live music from Austin’s own Lip Service. Let’s rock!