Member Spotlight: Anita Iyer

Get to Know Anita Iyer, our December Volunteer of the Month

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Anita Iyer

Digital Strategist at Springbox
AMA Volunteer of the Month, December 2015

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Where did you grow up?

Mumbai, India

What is your volunteer role?

Social Community Manager, Technology Team

What is your day job?

Digital Strategist at Springbox

Why did you join the AMA?

I was a student member for two years and now have been a part of the Austin Chapter since June 2015.

What (or who) is your favorite marketing blog or thought leader?

I really like the thought leadership that Adobe provides in their Digital Marketing Blog.

What is the one thing you’ve been inspired by lately?

The changing consumer behavior, especially their digital preferences. Gone are the days when people talked about the same old marketing principles for years. It is now all about adapting to the constantly evolving consumer behavior. For example, less than a year ago, Pinterest, Instagram and Snapchat were nice to have channels but might very well be a crucial part of the digital marketing mix in 2016 for most consumer brands. This is the best time to be in digital marketing and I love every minute of it.

Describe yourself in one word:

Quirky!

Connect with Anita on LinkedIn. Special thanks to Mama Fu’s for donating gifts given to our VOMs. Interested in volunteering for Austin AMA? Click the buttons below for more details.

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Event Preview: How Do You Find Your Ideal Customer Archetype?

The world’s most profitable and well-known brands bond in highly emotional and compelling ways with the customers who are most likely to spend the most money with them. But how?

On Jan. 21, Deb Gabor, founder and CEO of Sol Marketing, will lead an interactive workshop to guide you through identifying and profiling the customer who is most predictive of your success using the Ideal Customer Archetype methodology.

We caught up with Deb for a sneak preview of her session at Austin AMA’s January luncheon, How Top Brands Create Irrational Loyalty, held Jan. 21 at Maggiano’s Little Italy at the Domain. Register now!

What is an Ideal Customer Archetype, and why does it matter?

The ideal customer archetype is a way to simplify the description of the target customer who is the most highly predictive of your success. Often, we go through the process of segmenting our customers, of dividing them apart from one another based upon behaviors and attitudes, and segment marketing is hard because you don’t usually have enough resources or time to be able to communicate differently to all your different segments. So, the ideal customer archetype is almost the exact opposite of segmentation, and involves coming up with a profile that acts as a caricature of a customer. It gives you something to point toward—to say, if I could get just 10 customers who looked exactly like this, we would be wildly successful.

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So what is the difference between segmentation and constructing the ideal customer archetype?

Segmenting your audience and trying to take different actions to get to different audiences makes your marketing very fragmented, and it’s easy to lose sight of positioning and who you are and why you’re doing what you’re doing.

What the ideal customer archetype does is it helps you identify—across all different segments of customers—the things that they have in common, the attributes that we perform really well on that they hold important, and the reasons for believing that we can address their needs and that we honor our promises.

How can we, as marketers, determine our Ideal Customer Archetype?

Determining the ideal customer archetype starts with asking several questions: Who are we for? Who is the customer? And let’s say it’s a B2B brand: What is the job title of the person inside the company who is making the decision to purchase what we sell? Who is the person who has the most purchase influence? How do they measure themselves? What are the metrics that they hold themselves accountable for? It really is about taking a walk in the customer’s shoes.

When we do the ideal customer archetype exercise as a group when I’m there at the AMA meeting, I’m going to introduce some really fun and interesting methodologies that will help stimulate marketers’ creativity in terms of creating this profile of the ideal customer.

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Is this methodology more of an art or a science? Or a mix between the two?

I would say that everything that happens in branding, at least strategic branding, is the perfect mixture of art and science—where the art part is about the creativity and the innovation and the digging to understand the psyche of the ideal customer. The science part of it is understanding the numbers—the who, how many, where they are, the types of decision-making responsibilities they have, their sphere of influence, and measuring the likelihood that this ideal customer would actually be a purchaser of the products that we would sell.

So, it’s this great mixture of art and science and really the beauty of the ideal customer archetype is that you can create almost an illustration—it can be even a physical illustration as people will learn when they come to this AMA luncheon—of what is the absolute ideal that can serve as a North Star for getting closer to the profile of the customer who’s going to be the one to make your organization most successful.

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What about customers who are maybe less ideal, but still important? How do we balance out marketing strategies that still resonate with them while focusing on the ideal customer?
The ideal customer archetype isn’t about which customers are ideal and which are not ideal. It’s less black and white than that. The ideal customer archetype methodology is about creating this profile—this caricature of what the ideal customer can be like. We know that the ideal customer archetype is like a unicorn—these customers don’t really exist in the wild, so what I’m going to talk about at the luncheon is what to use the ideal customer archetype for, how to create it, why it’s important.

That’s to say, it’s not separating the wheat from the chaff; this is more about creating a profile to guide strategies and messaging because you can’t divide your audience and market to each of them in the same way.

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What’s one action that we could start doing right away to identify and reach our ideal customers?

Suspend everything you know about segmenting and profiling your audience and reset your sites on that one singular customer that you think will bring you success because you can use that as a focal point for your marketing and messaging.

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Learn more about the ideal customer archetype from Deb at the Austin AMA’s next luncheon on Jan 21: How Top Brands Create Irrational Loyalty.


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About the Presenter

Deb GaborDeb is a brand dominatrix and investor pitch whisperer with legendarily bad travel karma. In her capacity as Sol Marketing’s strategic and spiritual leader, Deb has led brand strategy and research engagements for organizations ranging from international household names like Dell, Goldman Sachs, Microsoft and NBC Universal, to digital winners like Allrecipes, Cheezburger and RentPath, to well-loved Austin icons like Austin Ventures, HomeAway, KUT/KUTX, ZACH Theatre, RetailMeNot, The University of Texas at Austin and St. Edward’s University. Additionally, she has supported hundreds of startup founders in enticing investors to reach into their wallets and support their visions. Investor pitches created by Deb and her team have raised amounts ranging between $250,000 and $85,000,000.

Before starting Sol Marketing in 2003, Deb was Senior Vice President at Citigate Cunningham, a strategic communication firm serving technology digital media and financial brands around the world. Prior to that, Deb was the managing director of brand research and strategy at IntelliQuest. Before crossing the chasm to agency work, Deb worked in-house as a brand manager and marketing manager at several high tech companies in the Chicago area. Deb is a proud member of the Austin chapter of the Entrepreneurs Organization and serves on the board as marketing and communications chairperson. Additionally, she has served on the board of directors of the Jewish Community Association of Austin, Austin Children’s Theatre and Liv in the Game and on the ZACH Theatre’s board’s marketing committee.

Twitter | Linkedin | Website

Get to Know Katherine Teel, November VOM

Get To Know Katherine Teel, Our November Volunteer of the Month!

[one_fourth] Katherine Teel, November VOM
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Katherine Teel

Managing Director, Referrals, crēscō Network
Volunteer of the Month, November 2015

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Where did you grow up?

The majority of my life… Austin. This is my third time to live here. I have always said that Austin is where my heart is. My final move, 15 years ago, was made permanent when I reconnected with and married my high school crush. I have bounced Austin/Dallas and back to Austin.

What is your volunteer role?

Health Care Special Interest Group

What is your day job?

Healthcare Practice Growth Advocate as Managing Director at crēscō Network.
I customize proven healthcare marketing strategies to individual specialty practices that grow current referral base and bring new referral sources through relationships.

Why did you join the AMA?

I had been very active with the AMA while with Getty Images a couple of years ago until I went back into Healthcare. I had remember there was a Healthcare SIG and wanted to get back involved. The single most difficult thing to find is an association that promotes healthcare marketing and this SIG is perfect support to incorporate new and better ideas to grow my client’s practice footprint. I have found that the AMA provides the necessary resources and networking opportunities to help my clients and if they don’t have them available, they will help you get them. Thank you AMA!

What (or who) is your favorite marketing blog or thought leader?

The Advisory Board Company Blogs specifically The Growth Channel and Physicians Practice online Magazine (part of UBM Medica Network).

What is the one thing you’ve been inspired by lately?

Doctors and Practice Managers. Among all the healthcare related changes, those independent practice physicians and practice managers who put their head down and execute their way through the education required to manage a practice and monumental challenges from government mandates to the healthcare system mergers and acquisitions that effect creating the best patient experience and health.

Describe yourself in one word:

Driven.

Connect with Katherine on LinkedIn.

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Jane Kovacs

Get to Know Jane Kovacs and Michael Bogart, Our October Volunteers of the Month!

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Jane Kovacs

Public Relations Manager, 3M
Volunteer of the Month, October 2015

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WHERE DID YOU GROW UP?

I grew up on the Texas coast… Rockport, Texas.

WHAT IS YOUR VOLUNTEER ROLE?

I am the Happy Hour Chair.

WHAT IS YOUR DAY JOB?

I joined 3M in March 2008. I manage product public relations for 3M’s Electronics and Energy Business Group which is headquartered in Austin, Texas. I also handle local media relations.

WHY DID YOU JOIN THE AMA?

A colleague recommended AMA to me as a great way to learn the “other half” of my PR job… the marketing half. I started attending luncheons. The rest is history. This has been a great way to better understand how public relations can support marketing.

NAME THREE OF YOUR MUST-READ BLOGS OR SITES FOR INDUSTRY NEWS:

Aside from www.ama.org?
http://www.prdaily.com
http://www.onthemedia.org
And one of my favorite podcasts is For Immediate Release: http://firpodcastnetwork.com/

YOU’VE GOT A FREE AFTERNOON IN AUSTIN. WHERE DO YOU GO?

If I feel like heading downtown… I head to Whole Foods on 6th for a snack or coffee to enjoy outside. If I want to stay closer to home, I take my bulldog, Mookie, for a walk.

DESCRIBE YOURSELF IN ONE WORD:

Energetic.

Connect with Jane on Twitter and LinkedIn.

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Michael Bogart

Regional Consultant, Sprinklr
Volunteer of the Month, October 2015

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WHERE DID YOU GROW UP?

OH…
Born in Cleveland, and moved to Columbus OH for college.
…IO

WHAT IS YOUR VOLUNTEER ROLE?

Always exciting to work with Jane Kovacs, Ann Taylor and Natalia Wieczorek to help organize happy hours / events. It’s a great opportunity to continually meet new marketers and share new ideas.

Also especially enjoy working with Kim Tidwell and Bana Jobe as a guest blogger, as this role allows me to interweave my passion for music and fascination with CX!

WHAT IS YOUR DAY JOB?

Regional Consultant with Sprinklr.

Basically, this role entails connecting with brands in the south Texas region who are looking for solutions to help maximize customer experience (CX).

Gartner has boldly declared that 89% of all businesses will differentiate primarily on CX, and Sprinklr helps brands maximize this as a competitive advantage by connecting all social / digital touchpoints.

WHY DID YOU JOIN THE AMA?

In one word, networking!

As a newer marketing technology consultant, I was excited to meet as many local marketers as possible. Being a local chapter of a national organization has also been incredibly helpful.

WHAT (OR WHO) IS YOUR FAVORITE MARKETING BLOG OR THOUGHT LEADER?

Scott Brinker’s always evolving Marketing Technology Landscape is what inspired me to study Marketing SaaS.

WHAT IS THE ONE THING YOU’VE BEEN INSPIRED BY LATELY?

Stopped by Austin Guitar House the other weekend.

Their passion for music and high quality gear is evident and contagious.

Austin has some outstanding local luthiers and it is truly inspiring to see their work around town.

DESCRIBE YOURSELF IN ONE WORD:

Although ‘curiosity killed the cat’ I’ll go with curious as my one word and hope that I have most of my 9 lives left!

Connect with Michael on Twitter and LinkedIn.

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Marketing Craft Spirits: Q&A

On Marketing Craft Spirits: 4 Questions, 4 Answers

As a hotbed for entrepreneurism, a laid-back attitude and an appreciation for local goods, it’s no wonder that Austin’s distillery scene has grown as much as it has.

Not even counting the craft breweries, wineries or cideries, there are 80 craft spirit brands that call Texas home—with 18 of them right here in the Austin area, says Lamar Romero, Chief Executive Dragon of Dragon Spirits Marketing and Promotion and moderator for the Austin AMA Distillery Panel on Nov. 19th.

What’s it like to market these burgeoning brands? We caught up with Lamar to learn more. And don’t forget to register for the Nov. 19 happy hour panel, Craft Spirits: A Conversation with Austin Area Distillers, at Casa Chapala to join in on the full conversation of making booze in the ATX.

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What’s something most Austinites might not know about the distillery industry right here in the ATX?

What are some of the most unique (and fun) ways that craft spirits marketing is maybe different than other industries’ marketing?

As a marketer who works specifically with craft spirits, you really seem to have an awesome job! How did you break into that niche?

It seems like distilled spirits has absolutely exploded in Austin lately. Is that true? If so, why do you think that is?

[button color=”accent-color” hover_text_color_override=”#fff” size=”large” url=”https://austinama.org/events/craft-spirits-a-conversation-with-austin-area-distillers/” text=”Register today for A Conversation with Austin Area Distillers on November 19th!” color_override=”” image=”steadysets-icon-checkmark”] [divider line_type=”Full Width Line” custom_height=”15″] Lamar Romero is Chief Executive Dragon at Dragon Spirits Marketing & Promotion. Headquartered in Austin, Dragon Spirits Marketing is a master broker and elite marketing firm for artisanal distilled spirits and other unique beverages for the state of Texas. During a tequila sipping session with his wife Laura, the pair decided to help market a brand a new tequila in the Austin market. Under their guidance, this tequila became the #1 premium selling tequila in 2012 (in the Austin area). Lamar and Laura founded Dragon Spirits Marketing in 2013 leveraging their technology and sales experiences to help small, artisanal, high quality distilled spirits, wine, and beer become love and discovered in the state of Texas.

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Behind every brand are people who in today’s rapidly evolving landscape must demonstrate proficiency in a wide array of skillsets.

How to Land Your Digital Dream Job

Today’s companies — enterprise-sized organizations and small businesses alike–realize the necessity of embracing digital technologies to become better marketers and to more effectively engage with their community. From creating conversations on social media and implementing a smart content marketing strategy to improving SEO and running paid search and ad campaigns, there’s no shortage of tactics brands can leverage to execute an integrated, digital marketing program. And the number of technology vendors powering each of these tactics is growing on a daily basis.

However, technology alone doesn’t create great marketing programs. Behind every brand are people who in today’s rapidly evolving landscape must demonstrate proficiency in a wide array of skillsets. In 2014, LinkedIn did a survey analyzing the top 25 hottest skills that got people jobs last year and among them were ‘digital or online marketing,’ ‘SEO/SEM marketing,’ and ‘marketing campaign management.’ How does one acquire these skills? Or, how can you ensure you’re keeping pace with the industry and staying relevant— whether you’re fresh out of school or a seasoned marketer?

To explore these topics, I recently moderated a panel discussion in which we brought together experts from academia and business. What resulted was a fascinating discussion around education’s role in today’s digital world, the impact the psychology of learning can have on your career, and what’s top of mind for employers when they’re searching for their next digital marketing hire.

Here are the top five tips for securing your next digital dream job.

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1. Show, don’t tell.

It’s more powerful to show potential employers what you’ve accomplished because they want proof that you have the digital chops needed to excel at your position. Build a website of your most successful work that demonstrates your skillset and past experience.

Your passion for this line of work is really showcased if you do it just for fun. For instance, if you’re into writing, start a blog on your favorite topic, promote it through social media, track your performance and share the results at your next interview.

2. Be a lifelong learner.

Often, the job requirements of someone in today’s digital landscape aren’t ones you went to school to learn (*said the lady who majored in World Religion*). New technologies emerge overnight and the nature of the industry is to push beyond established boundaries. Being willing to learn on the job and demonstrating that you aren’t afraid to take initiative and figure it out ‘as you go’ is essential.

3. Play to your strengths.

Discover what you’re good at and pursue job opportunities that both enable and encourage you to leverage your strengths. It may take time to pinpoint what you excel at, but that’s natural. In this case, it’s important to keep trying new things and pushing yourself until you find your passion.

Just because a certain job or company may be trendy doesn’t necessarily mean it’s the right fit. If the primary functions of the job don’t allow you to do what you excel at, move on.

4. Do meaningful work.

One of the top reasons people leave their current job and explore new opportunities is because they no longer feel their work is meaningful. Uncovering what you’re most passionate about and aligning with a company or specific role that supports those interests will lead to satisfaction.

5. Take risks.

Not knowing how to do everything on a job description isn’t necessarily a bad thing, nor does it make you unqualified for the opportunity. Pushing yourself a bit out of your comfort zone will ensure you’re continuing to learn and obtain new skills, which is healthy for personal career development and beneficial to your employer.

Taking these tips and applying them in Austin will be a fun ride for you as there are countless opportunities in the metro area and they continue to increase. Now that you have these tips to land your digital dream job, get at it and good luck!

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Leigh Pankonien, Co-founder and Director of Account Service at Social DistilleryLeigh Pankonien is the co-founder and director of account service at Social Distillery, a local social media agency. In this role, Leigh leads the client services team and company operations. She’s worked in the marketing departments of high-tech start-ups and non-profits before helping launch Social Distillery in the summer of 2011. Her expertise lies in marketing and social media strategy. Leigh received her B.A. in World Religion from Trinity University in San Antonio, Texas, and her M.A. in Advertising from The University of Texas at Austin.

Find Leigh on Twitter and LinkedIn.

How not to leap into tactics when so many bright, shiny, cool ones are within your reach

IT’S ALL ABOUT THE TACTICS, ‘BOUT THE TACTICS… NO STRATEGY…

How not to leap into tactics when so many bright, shiny, cool ones are within your reach

Like today’s consumers, today’s marketers have more choices at their fingertips when it comes to tactics. At a click of a button, it’s easy to tweet, post, share or broadcast your message to the world. Some people may find the urge to share, pin or publish difficult to stifle. With so many tactics around, it’s easy to dive right in without thinking about strategy. “Why does it matter? It’s cheap. It takes minutes. It’s instant,” some might say. But strategy matters in today’s world, just as much as it did 25 years ago.

While one-off tweets and posts may meet immediate objectives, it’s important to start with the goals first, strategy next and then move on to the tactics. Why? While a given online tactic may be relatively easy, quick and cheap to do, marketers have to stop and think. Ask a series of questions: “What do I hope to achieve? Is this the best way to meet my objectives? Am I trying to generate loyalty, drive awareness or drive revenue? What is the content that will be most appealing to my audience that will also meet my goals? What is the right mix of strategies and tactics to meet those goals with the resources we have? How can we plan and execute on them so that they work together to help us get the most impact from our marketing resources?”
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Convinced and ready to get started? Here are a few tips to start with strategy in mind:

      1. Start with the objectives. What are the top 3-5 business and marketing objectives for your organization for the next time period? If you have more than five objectives, take another look. You need to prioritize and determine what is the most critical for the time period you are planning for.
      2. Consider the strategies. Determine how you’re going to achieve the objectives at a high level. Ask yourself: “Now that I know my objectives, what are the best 3-5 strategies to get us there?”
      3. Finally, identify the best tactics that will support your objectives and that will work together to make a bigger impact. These are the social plans, content pieces, lead generation efforts, offers, etc. that you do every day. Even if you are working on a large team, develop your plans as a team and ensure that creative, timing, messaging and content are working together across multiple tactics to help meet the goals.

      It’s not easy to plan this way — especially in larger organizations where you may be able to execute on some tactics more quickly than you can collaborate on a plan, but working together on a strategy with supporting tactics will pay off. It’s the marketing equivalent of Aristotle’s quote: “The whole is greater than the sum of its parts.”

So take the time early, start with the goals, determine how to achieve them (through strategy) and then develop content, creative, messaging and offers that can be extended across multiple tactics. The hard work that you do up front will pay off and might make you a better marketer, too.

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About the Author

Jaynie Degnan, Customer Lifecycle Marketing Manager at Hewlett-PackardJaynie Degnan is a tech marketer focused on the SMB, consumer and education audiences. She loves working on small teams and finds that her breadth of marketing experience allows her to wear a lot of hats. Jaynie has her MBA from the University of Washington, Foster School of Business and is always eager to learn about the latest marketing and strategy tools and techniques. When not working, Jaynie enjoys all that Austin has to offer from the outdoors to listening to live music as well as spending time with her family and cheering for the Seattle Seahawks.

Connect with Jaynie on LinkedIn and Twitter.

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Spotlight on AMA Volunteer Bana Jobe

GET TO KNOW BANA JOBE, OUR SEPTEMBER VOLUNTEER OF THE MONTH

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Bana Jobe

Communications Manager, Marketwave
Volunteer of the Month, September 2015

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WHERE DID YOU GROW UP?

I grew up in Dayton, Texas—a tiny town northeast of Houston. Except for a few months spent studying abroad in college, I’ve lived in Texas my entire life: from Houston to Austin to Dallas and back to Austin in 2014.

WHAT IS YOUR VOLUNTEER ROLE?

I’m on the technology committee as a blog manager—helping publish new content for our members each week. We have a great team and it’s been a blast.

WHAT IS YOUR DAY JOB?

I am a communications manager at Marketwave, an integrated marketing agency in Dallas. Most of the time, my job involves a mix of content and PR strategy for healthcare and energy clients. I’ve been with Marketwave for a little more than four years now, and started with them when my husband and I lived in Dallas. When we moved to the ATX, they offered me a work-from-home situation so here I am!

WHY DID YOU JOIN THE AMA?

Between working from home and driving up to Dallas once a month, I wanted to find a way to stay connected with the Austin community. Austin AMA has helped me do that, and I’ve met some great people along the way, too.

WHAT (OR WHO) IS YOUR FAVORITE MARKETING BLOG OR THOUGHT LEADER?

I honestly can’t get enough of the Content Marketing Institute. And I’m completely obsessed with Quora.

WHAT IS THE ONE THING YOU’VE BEEN INSPIRED BY LATELY?

Being outside in the Hill Country keeps me grounded, refreshed and exercised. Fresh air has always been my favorite source of inspiration.

DESCRIBE YOURSELF IN ONE WORD:

Genuine.

Connect with Bana on Twitter and LinkedIn.

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When CX is done in tandem with social strategy, that’s when brands can amplify that experience to a wider audience.

Social-Centric Customer Experience: What It is and How it Could Save Businesses

This is an edited version of an article that Michael Bogart originally published on LinkedIn.

“If I’m not making you sweat, I should be.”

That’s what former Cisco Systems CEO John Chambers said after making his now famous prediction that 40 percent of companies will be dead in 10 years during a recent keynote speech at Cisco’s customer conference.

Chambers cited digital disruption as the primary driver for the economic transformation we are undergoing, and I wanted to share a common theme I am hearing from business leaders across seemingly disconnected industries: that is, why a social-centric customer experience (or CX) strategy must be the focal point of digital transformation.

Why social-centric?

We all spend most of our day online, and research has concluded that social media makes up almost 30 percent of that online time.

Every function within an organization (sales, marketing, support, public relations, etc.) is tasked with trying to reach, understand and connect with people—and social offers the unique opportunity for an unfiltered view of the market. Social early adopter Richard Branson has even emphasized the power of social media, and how they use it at Virgin for real-time improvement opportunities.

And social is for everyone: Jay Baer does a great job dispelling the notion that social is not relevant for B2B, and makes a compelling argument as to why social is more important for B2B success than B2C.

Plus, Gerry Moran wrote a fantastic piece addressing how the proper social media strategy can even enhance content marketing to help businesses succeed and grow.

Why CX strategy?

Research company Gartner has boldly declared that 89 percent of companies expect to compete mostly on the basis of customer experience. And by definition, brands deliver experience at scale through two primary drivers:

  1. Personalization: How do you connect with your audience on a one-on-one level?
  2. Consistency: How do you deliver a personalized experience consistently across various channels? (email, mobile, social, in-store, etc.)

Both of these questions get to the heart of a customer’s experiences and interactions with a brand—which means exceptional CX. But when CX is done in tandem with social strategy, that’s when brands can amplify that experience to a wider audience.

One company that has done this particularly well has been Starwood Hotels—which I think offers a great example of how a social centric CX strategy can drive brand growth and leadership.

Starwood has recognized that social is a powerful tool to meaningfully enhance guests’ booking and travel experiences, and is moderating social conversations across multiple brands, regions and teams. The Starwood team monitors their social channels globally, across 15 languages, 24 hours a day, 7 days a week….impressive!

To ensure an optimized experience, Starwood integrates comprehensive monitoring of social channels with existing workflow processes to provide the ability to automatically categorize content and assign messages. Time saved provides the Starwood team more resources to focus on advanced analysis and internal feedback, and ultimately, a world-class guest experience.

So will brands really die in 40 years?

Time will tell. But brands that embrace digital transformation through a social-centric CX strategy have the unique opportunity to listen and learn from their audience in real-time and unify all data sets (and consequently, business units) in order to deliver personalized and consistent experiences.

Thank you for encouraging companies to sweat, Mr. Chambers! The ultimate outcome will undoubtedly be a better experience for us—both as consumers and as business leaders.

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Author

Michael BogartMichael Bogart is a current resident of “the Live Music Capital of the World.” Michael discovered his love of music while growing up in Cleveland, “The Rock and Roll Capital of the World,” and further explored this interest while a student at Ohio State University. His passion for all things guitar and music quickly led to an ongoing fascination with how customer experience influences buying decisions. As a representative for social software platform Sprinklr, he helps B2B and B2C brands in the south Texas region evaluate their CX strategy.
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