Get to Know Anita Iyer, Our December Volunteer of the Month

Anita Iyer

Digital Strategist at Springbox
AMA Volunteer of the Month, December 2015

Where did you grow up?

Mumbai, India

What is your volunteer role?

Social Community Manager, Technology Team

What is your day job?

Digital Strategist at Springbox

Why did you join the AMA?

I was a student member for two years and now have been a part of the Austin Chapter since June 2015.

What (or who) is your favorite marketing blog or thought leader?

I really like the thought leadership that Adobe provides in their Digital Marketing Blog.

What is the one thing you’ve been inspired by lately?

The changing consumer behavior, especially their digital preferences. Gone are the days when people talked about the same old marketing principles for years. It is now all about adapting to the constantly evolving consumer behavior. For example, less than a year ago, Pinterest, Instagram and Snapchat were nice to have channels but might very well be a crucial part of the digital marketing mix in 2016 for most consumer brands. This is the best time to be in digital marketing and I love every minute of it.

Describe yourself in one word:

Quirky!'

Connect with Anita on LinkedIn. Special thanks to Mama Fu’s for donating gifts given to our VOMs. Interested in volunteering for Austin AMA? Click the buttons below for more details.

PLEASE VISIT OUR AMAZING SPONSORS