Power Luncheon: AMA Power Lunch Series: The Impact of New Media and Research in Political Marketing
Thursday, September 16 • 11:30 a.m. – 1:00 p.m.
Cool River Cafe
Will Franklin, Governor Perry’s Director of New Media & Research, will discuss some of the technologies the campaign uses and highlight some of the campaign’s success stories, as well as some of the limitations and pitfalls of emerging social media platforms. Discussion will also include how new media has changed the landscape of political marketing and campaigning and key elements of a successful political campaign leveraging new media.




