AMA Luncheon Series
How to Speak to a CFO, If You Really Have To!?
Thursday, July 17th @ Abel’s North
Cost-per-acquisition. Pipeline conversion rates. Lifetime customer value. Speaking with C-level execs can sometimes be like taking a course in finance and math. Being a marketer today requires you to be bilingual in the languages of both marketing communications as well as business and financial numbers.
Come find out how on Thursday, July 17, 2014 at Abel’s North Grill & Tap House with our Luncheon Series. Guest speaker is Liz Matthews, the Executive Director of Corporate Brand and Purpose for Dell.