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February Power Luncheon

I’m Better Than You Are! – How To Take a Premium Position in the Marketplace | Thursday, February 16, 2012

11:30 am to 1:00 pm

I’m Better Than You Are! You have a product or a service. It’s a premium offering to your customers and prospects. But is your product or service really better? How you do get the marketplace to a perceived value that’s greater than your competition. Come learn how to Take a Premium Position in the Marketplace from Gerardo A. Dada, Head of Product Marketing at Rackspace Hosting.

Attendees will learn:

Breaking away from the pack in a commoditized market
Three market strategies for market leadership
Developing a premium positioning strategy

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