AMA Members-Only Event: Marketing Executive Panel
Abel’s on the Lake
Sales and Marketing are critical functions in every successful company. Getting the functions to align is oftentimes a challenge. Objectives and agendas can differ between the two departments. The sometimes “war” between sales and marketing can be detrimental to growth and hurt company team work and morale, but it doesn’t have to be that way. Come learn the best practices of getting sales and marketing on the same team.
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