The following is a recap of Rohit Bhargava’s presentation at the March 18th AMA Power Lunch Series luncheon. This post includes a podcast and a slide cast of the presentation, which you can play together.
Standing out from the crowd is the chief challenge for any brand. To communicate brand identity in the new world of social media, companies must adopt a clear personality. Sensing the underlying implications of the rise of social media, Rohit Bhargava wrote Personality Not Included, a book about the end of the faceless company and the need to build a brand with personality.
He brought his extensive knowledge and experience to share with AMA members in a power lunch presentation entitled Why Personality Matters: The Untold Secret of Marketing in the Social Media Era.
During the lunch, Rohit explained that
“The story of the rise of social media is not about the tools that are out there…. it’s about a cultural shift, and that is that people want to see businesses with humanity.”
His presentation took the group through the definition of personality, dos and don’ts of social media marketing, and the ultimate importance of building personality “when you need to give people a reason to believe in something.”
View more presentations from Austin ama Chapter.
Listen to Rohit’s presentation
https://austinama.org/Podcasts/RBPNI.mp3
Image by ogilvyprworldwide via Flickr
April 3, 2009
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