By Priscilla Brave
The American Marketing Association’s progression as a nonprofit organization has been remarkable since it was founded in 1937. Marketing News recently published an article that highlights over 75 years of marketing history with key milestones for The American Marketing Association (AMA). This article illustrates the progression of marketing from the birth of brand management in the 1930’s to the introduction of social and green marketing in the 1970’s to integrated marketing communications in the 1990’s.
While the definition of marketing and its core principles haven’t drastically changed, marketing channels and the tools used to better understand our return on investment have evolved. Austin AMA strives to maintain the momentum of these milestones through continuing education, sharing best practices and facilitating networking opportunities to connect marketing professionals. As a dedicated group of volunteers, we’re honored that AMA has recognized the Austin Chapter with an award of “Leadership Overall Excellence” during 2010 – 2011 and 2012-2013.
Read the full article for more detail on the history of marketing and AMA.