Managing Director, Referrals, crēscō Network
Volunteer of the Month, November 2015
Where did you grow up?
The majority of my life… Austin. This is my third time to live here. I have always said that Austin is where my heart is. My final move, 15 years ago, was made permanent when I reconnected with and married my high school crush. I have bounced Austin/Dallas and back to Austin.
What is your volunteer role?
Health Care Special Interest Group
What is your day job?
Healthcare Practice Growth Advocate as Managing Director at crēscō Network.
I customize proven healthcare marketing strategies to individual specialty practices that grow current referral base and bring new referral sources through relationships.
Why did you join the AMA?
I had been very active with the AMA while with Getty Images a couple of years ago until I went back into Healthcare. I had remember there was a Healthcare SIG and wanted to get back involved. The single most difficult thing to find is an association that promotes healthcare marketing and this SIG is perfect support to incorporate new and better ideas to grow my client’s practice footprint. I have found that the AMA provides the necessary resources and networking opportunities to help my clients and if they don’t have them available, they will help you get them. Thank you AMA!
What (or who) is your favorite marketing blog or thought leader?
The Advisory Board Company Blogs specifically The Growth Channel and Physicians Practice online Magazine (part of UBM Medica Network).
What is the one thing you’ve been inspired by lately?
Doctors and Practice Managers. Among all the healthcare related changes, those independent practice physicians and practice managers who put their head down and execute their way through the education required to manage a practice and monumental challenges from government mandates to the healthcare system mergers and acquisitions that effect creating the best patient experience and health.
Describe yourself in one word:
Connect with Katherine on LinkedIn.
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