Lunch & Learn Webinars

If you’re a digital marketer, a public relations professional, or simply interested in improving your website’s visibility—you might have heard of the term “digital PR.”

A relatively new term, especially in the United States, digital public relations is a burgeoning approach to digital marketing and one that people are still learning to navigate. The universal understanding of the term varies wildly, depending on your industry, country, or area of specialty.

In this panel discussion, hosted by the Austin chapter of the American Marketing Association, experts from Search Laboratory will definitively explain digital PR (DPR), how it can jumpstart your brand awareness initiatives, and how it will change the current understanding of content marketing, SEO, and traditional PR.

We will discuss:

• How DPR can support a long list of business objectives, from increasing visibility to building trust
• The four essential elements of a comprehensive digital PR strategy
• How a regional understanding of journalistic expectations can benefit your digital PR work
• DPR provides a more precise, all-encompassing strategic approach that improves brand recognition and establishes website authority. Join our event to learn how this new approach to content marketing, technical SEO, and traditional PR can benefit your next digital marketing campaign.