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Lunch & Learn Webinars

The AMA Austin Lunch & Learn Series offers a collection of lunchtime webinars designed to elevate marketing skills across various domains. These 1-hour sessions are perfectly timed to fit into your lunch break, providing a convenient opportunity to learn about the latest tips, trends, and technologies in marketing. 

 

Join us.

April 25th, 2024 @ Noon

Ben Holland - Lunch & Learn

In today's highly competitive business landscape, leveraging customer experience (CX) data has become essential for driving successful marketing strategies. But what CX data should you be looking for, and how can it be effectively collected and analyzed? In this presentation, we will explore the key tactics for unlocking the power of CX data to drive your marketing efforts.

First, we'll discuss the types of CX data you need and where to obtain it. We'll then dive into four tactics that you can employ to effectively leverage this data in your marketing strategies.

Key Takeaways:

  • What data do you need?
  • Four tactics to implement today
    • Use data as a campaign
    • Leverage promoters.
    • Utilize Competitive Intelligence
    • Find the target personas
  • What if you don’t have any CX data 

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