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SXSW 2024 in Review

April 18, 2024

As SXSW season rolls in, Austin buzzes with bustling tourists and escalating hotel prices, providing a unique opportunity for Central Texas marketers to explore the world of experiential marketing events.

American Marketing Association (AMA) of Austin welcomes you to a recap of SXSW 2024 and look ahead at next year.

In this lively discussion, we'll reflect on outstanding campaigns from past SXSW festivals while also delving into the standout highlights from this year's event. Open your mind, engage in conversation, and expand your creative boundaries as we dissect these marketing highlights and learn what made them so effective.

Don't miss out on this opportunity to elevate your marketing approach and stand out amongst your peers! Join us at the AMA Austin event to discover the secrets behind successful experiential marketing campaigns and gain valuable insight from the industry's best. See you there!

RED VELVET

7121 N Lamar Blvd, Austin, TX 78752

Schedule:

5:30pm Registration and Welcome Drinks
6:00pm Panel Discussion
6:45pm Q&A
7:00pm Networking

$10 for Active AMA Members

$25 for Non-Members

Meet Our Panelists

Martín Martinez

Executive Director, Founder Institute Texas

Martín Martinez is the Entrepreneur in Residence for the Founder Institute, the world’s most proven network to turn ideas into fundable startups, and startups into global businesses, helping over 6,500 companies across 6 continents build businesses since 2009.

He is the Host and Producer of the online show Global Startup Report and the FounderX Conference Series, featuring the top Founder Institute Alumni, Mentors, Investors, and Leaders from around the world.

Since 2017, Martín has served as the Executive Director of the Founder Institute Texas programs, overseeing events, operations, partnerships, and graduate success across chapters in the Lone Star State.

A serial entrepreneur, he spends time working with startup founders and serving on boards for multiple entrepreneurship programs, including the University of Southern California and the University of Texas at Austin. He's founded and exited 3 companies, produced high-profile events across the country in multiple industries, and serves as an advisor to the South by Southwest (SXSW) Conference and Music Festival.

David Stevens

Corporate Advisor, Event Marketing Authority

Dave is a 20 year events industry veteran who has worked on every side of the house imaginable. Sports Teams, Agencies, Entertainment, Association, Media, and for the last few years he has been a corporate Event and Field Marketer while maintaining the title of 5x running "Fittests Man in Meetings and Events.”

Brittany Arrambide

Senior Account Manager, RED VELVET

Brittany has been in the integrating marketing and experiential industries for a decade, strategizing alongside a myriad of clients from household names to startups. When she’s not writing, Brittany serves as Senior Account Manager for RED VELVET, leading client services teams, growing valued relationships, building books of business, and developing a strong pipeline alongside the business development team.

During the last two years, Brittany has worked closely on two of SXSW’s most notable activations, Dolby House and Delta Lounge. She’s also worked closely with ABC News for large arena debates during presidential elections, so Brittany’s accustomed to large-scale, media-centered experiences.

As a seventh-generation Texan, Brittany’s success is driven by genuine human connection, healthy curiosity and a passion for storytelling. When not painting the town RED, you can find Brittany in East Texas at her family’s homestead, honoring her grass roots.

Meet Our Venue Partner

RED VELVET is an independent woman and minority-owned, full-service experience agency. Founded by CEO and Chief Event Strategist, Cindy Y. Lo, who has been in the industry since 2002 with a team of diverse, detail-oriented creatives from different cultures, communities, and backgrounds - all passionate about generating genuine, human connection through live experiences.