Power Hour

Join us for our monthly Power Hours designed to keep you up-to-date with marketing trends from some of Central Texas' thought leaders in the marketing industry.

South By In Review

Stand Out with a Crowd: An Inside Look into Experiential Marketing

As SXSW season rolls in, Austin buzzes with bustling tourists and escalating hotel prices, providing a unique opportunity for Central Texas marketers to explore the world of experiential marketing events.

American Marketing Association (AMA) of Austin welcomes you to Stand Out with a Crowd: An Inside Look into Experiential Marketing, a captivating hour-long event where we'll dive deep into some of the most innovative and engaging experiential marketing showcases from the world's most creative marketers.

In this lively discussion, we'll reflect on outstanding campaigns from past SXSW festivals while also delving into the standout highlights from this year's event. Open your mind, engage in conversation, and expand your creative boundaries as we dissect these marketing highlights and learn what made them so effective.

Don't miss out on this opportunity to elevate your marketing approach and stand out amongst your peers! Join us at the AMA Austin event to discover the secrets behind successful experiential marketing campaigns and gain valuable insight from the industry's best. See you there!

$20 (Active AMA Austin members)

$40 (Non-AMA Members)

April 24, 2025 @ 5:30pm

Rivian Austin | 208 South Congress Ave, Austin, TX 78704

Schedule:

5:30 PM - 6:00 PM, Networking Mixer:

Enjoy complimentary snacks and beverages while mingling with other marketing professionals

6:00 PM - 7:00 PM, Panel Discussion and Q&A

Engage in a dynamic discussion with lead experts in the field, ask your biggest questions!

7:00 PM - 7:30 PM, Post Discussion Networking

Continue your conversations, and connect with our panelists one-to-one

Meet Our Panel

Jonathan Jow

Founder & Director of Strategy, BoothEasy

Jonathan Jow is a dedicated professional who has been blessed to work with some amazing companies in the marketing and technology space for over 20 years, along with more than 15 years of involvement in the events industry. Prior to joining the events industry, Jonathan worked in technology consulting as well as investment banking. With a focus on creativity and a passion for bringing people together, Jonathan has had the privilege of contributing to integrated marketing & event marketing campaigns that have touched millions of people and driven hundreds of millions of dollars of revenue.

Over the years, Jonathan has had the opportunity to work with various brands, aiding them in their growth through customer-centric experiences that aimed to leave a positive impact. Even amidst challenging times like the pandemic, he strived to adapt and find innovative ways to connect with audiences, ensuring memorable experiences that resonated with customers.

Within the events industry, Jonathan deeply appreciates the art of crafting unforgettable experiences that cater to different audiences. Whether organizing large-scale corporate gatherings or intimate brand activations, he has always sought to bring a touch of creativity, innovation, and strategic thinking to each occasion.

Apart from his professional endeavors, Jonathan takes pleasure in mentoring and supporting fellow professionals in their journeys. Through contributions to industry publications, he seeks to share valuable insights and trends, hoping to inspire growth and progress within the marketing and events community.

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Liz Lathan

Co-Founder, Club Ichi

Liz Lathan, CMP, is the co-founder of Club Ichi, a community for B2B Event Marketers, and The Community Factory, helping companies create community at their events and keep them going all year long. With 20+ years in event marketing for corporations, associations, and agencies, Liz has seen her fair share of event horror and success stories!

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Nicole Osibodu

Co-Founder, Club Ichi

Hug-addicted visionary and human catalyst with a flair for the unconventional! I thrive on helping companies build deep connections with their attendees at events that drive revenue. Obsessed with growing all things women's sports.

As the co-mastermind behind the world's first secret business trip, I get to travel the world creating community with the places, spaces and faces that make life freaking awesome!

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Martin Martinez

Founding & Executive Director, Founder Institute Texas

Martín Martinez is the Entrepreneur in Residence for the Founder Institute, the world’s most proven network to turn ideas into fundable startups, and startups into global businesses, helping over 6,500 companies across 6 continents build businesses since 2009.

He is the Host and Producer of the online show Global Startup Report and the FounderX Conference Series, featuring the top Founder Institute Alumni, Mentors, Investors, and Leaders from around the world.

Since 2017, Martín has served as the Executive Director of the Founder Institute Texas programs, overseeing events, operations, partnerships, and graduate success across chapters in the Lone Star State.

A serial entrepreneur, he spends time working with startup founders and serving on boards for multiple entrepreneurship programs, including the University of Southern California and the University of Texas at Austin. He's founded and exited 3 companies, produced high-profile events across the country in multiple industries, and serves as an advisor to the South by Southwest (SXSW) Conference and Music Festival.

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208 South Congress Ave, Austin, TX 78704

Rivian is an all-electric automaker that creates innovative and technologically advanced products designed to excel at work and play with the goal of accelerating the global transition to zero-emission transportation and energy. Rivian vehicles are built in the United States and are sold directly to consumer and commercial customers. Whether taking families on new adventures or electrifying fleets at scale, Rivian vehicles all share a common goal — preserving the natural world for generations to come.

Our Sponsors

JTX Media

JTX Media specializes in boosting business sales and digital presence through expertly crafted video content. Our comprehensive social media video packages are designed to increase your online engagement, while our event video packages help you scale your impact. Contact us today to learn what powerful video content can do for your business.

Primary Contact: Jackson Tritt