Like most copywriters, Russ Macumber spent the last quarter of 2023 pushing back. ChatGPT was here, it was loud, and everyone was convinced of its irresistible force. He pushed back on clients, stakeholders, family members and random neighbors trying to convince him that generative AI was the now, the future, the everything.
He'd seen the rubbish that ChatGPT was producing... he was far from convinced that the internet needed more average copy.
Through education and consultation with his technical SEO team, Russ not only came around to the dark side, but helped engineer new AI practices within his agency to foster increased productivity and efficiency... without sacrificing content quality.
In this 1-hr virtual luncheon, you will learn:
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