Power Hour

Join us for our monthly Power Hours designed to keep you up-to-date with marketing trends from some of Central Texas' thought leaders in the marketing industry.

Join us.

Big Brands of Texas:

How to Scale a Brand in a Localized Market

Join the Austin Chapter of the American Marketing Association for an illuminating session on mastering the art of brand amplification within localized markets. Our special event, "Big Brands of Texas: How to Scale a Brand in a Localized Market," promises an in-depth exploration of marketing communications tailored to fostering brand growth while keeping local roots intact.

Communities have distinct identities, narratives, and consumer expectations. Understanding how to resonate with local tastes, whilst setting your sights on larger horizons, is key for any brand aiming to make an impact.

Join us for an in-depth exploration of marketing communications tailored to fostering brand growth while keeping local roots intact. This event brings together a panel of marketing mavens and brand architects from some of the most iconic Texan brands. They will share their journeys, divulge strategies, and reveal the nuances of tapping into regional pride, creating campaigns that speak directly to the hearts of local markets, and scaling up without losing authenticity.

Whether you're a startup owner, a seasoned marketer, a brand strategist, or a marketing enthusiast, this is your opportunity to gain firsthand insight from the best in the business. Prepare to delve into localized branding, precise market communications, and the path to scaling your presence in a way that Austin will remember.

August 15, 2024 @ 5:30pm

Love, Tito's | 215 Lavaca St, Austin, TX 78701

Schedule:

5:30 PM - 6:00 PM
Networking Mixer
- Enjoy complimentary snacks and beverages. A perfect opportunity to mingle with fellow marketing and hospitality professionals.
6:00 PM - 7:00 PM
Panel Discussion
- Engage in a dynamic discussion with leading experts in the field.
7:00 PM onwards
Post-Discussion Networking
- Continue the conversation, ask questions to our panelists, and expand your professional network.
$10 (Active AMA Austin members)

$25 (Non-AMA Members)

Why Attend?

This Power Hour is more than just a discussion. It's an opportunity to:

Brand Resonance: Discover the art of crafting a brand identity that resonates deeply with local ethos while appealing to wider audiences.
Localized Marketing Strategies: Learn to integrate unique cultural nuances into your marketing strategies, creating campaigns that speak directly to the hearts of locals and beyond.
Email Marketing Excellence: Gain insider tips on tailoring your email marketing campaigns to reflect local pride, ensuring each message resonates and drives engagement.
Social Media Mastery: Uncover the secrets to leveraging social media platforms to foster a strong local community around your brand, using targeted content that celebrates your identity.
Engagement and Growth: Explore innovative ways to engage your audience through carefully crafted email and social media communications, driving brand loyalty and scaling your presence effectively in regional and national markets.

Meet Our Panel

Rob Pennington

Senior Director of Marketing, H-E-B

Rob Pennington joined H-E-B in 2021. As Senior Director of Marketing for H-E-B, Pennington is responsible for driving awareness and sales of H-E-B’s wide range of products, services, commitments and partnerships. Pennington has led out on a number of wide reaching initiatives for H-E-B, including establishing H-E-B sustainability commitment through innovative channels, launching their first sustainability brand, and elevating H-E-B’s community involvement. In addition to his leadership on sustainability, Pennington oversees H-E-B’s community marketing efforts, wide reaching sports marketing & sponsorship portfolio, price & promotion perception, and broader total company marketing strategies.

Prior to H-E-B, Pennington served at the Senior Brand and Creative Director as Favor. As an early team member, Pennington has left his mark across the organization -- ranging from Tuxedo Tees to to the iconic Favor Blue. Over the course of his career, Pennington has become a leader in brand development, digital and physical representation, and the marketing strategy that connects it all.

Originally from Vermont, Rob has spent time in New York City and now, over 20 years in Austin. In his early career in Texas, Rob worked with a number of Austin-based agencies to develop key Austin brands.

Connect on LinkedIn.

Aaron Rayner

Director of Marketing, Mensor LP

Aaron Rayner is an accomplished marketing professional currently serving as the Director of Marketing at Mensor LP, based in San Marcos, TX — a subsidiary of the international WIKA Group, located in Klingemberg, Germany. With a proven track record in B2B marketing and content strategy, Aaron has led his team to multiple industry accolades, most recently the 2024 American Marketing Association San Antonio Award of Excellence, the 2024 Gold Muse Award, and the 2024 Hermes Platinum Creative Award. His expertise spans various aspects of marketing, from campaign management and email marketing to video production and strategic development. Aaron is actively involved in the American Marketing Association, currently serving as VP of Membership for the San Antonio chapter and the Advisory Board for the Austin chapter. His career highlights include successful projects such as the Petra Channels video series and innovative marketing systems like "FROG", Vision For Life's "Conquer the Dream" — a gamified membership engagement campaign, and the national "Don't Be a Cabbage-head" campaign for Ramsey Industries.

Connect on LinkedIn.

Love, Tito's

215 Lavaca St, Austin, TX 78701

Tito's is turning spirits into love and goodness through the "Love, Tito's" program. Shop the "Love, Tito's" store and your purchase gives back to nonprofits nationwide.

Interested in Sponsoring or Speaking at this Power Hour?

We are currently looking for organizations and individuals to partner with for any of our upcoming events! If you're interested in sponsoring, we'd be delighted to work with you.

Please reach out to AMA Austin VP of Strategic Partnerships, Dawn Pepka, and she'll get back to you with our current options and opportunities for this event!

Email Dawn!