From Nick Wenand, President & Strategy Director, Trademark Media. Nick will speak at the AMA Marketing Jam on Tuesday, May 12^th.

I’m excited about the opportunity to share the knowledge I have with people in the marketing profession. I hope I’ll be able to deliver an impactful presentation with some real takeaways that everyone will be able to go back to the office and start using right away.

The title of my presentation is Stop Tweeting and Start Thinking: Developing your Interactive Marketing Strategy. I chose this topic because the landscape of interactive marketing has evolved so much since the advent of the Internet 20 years ago. Now there are so many platforms to make yourself heard: Web sites, blogs, social media, search engines, etc. The list goes on and on.

I believe that it’s becoming increasingly difficult for marketers to choose the best tools from this complex web of possibilities and really do a great job marketing online.

In order to do this, it’s my argument that you need a very solid interactive marketing strategy, one that consolidates the most useful platforms for your audience and product and sets forth a clear plan of action that will meet your end goals.

In my talk I’ll discuss how to go about developing this strategy, and we’ll touch on some of the latest tools that marketers are using to make themselves heard online.

If you have ideas about how I can make my presentation even better, please send them my way by commenting here.

I’m really looking forward to May 12^th.

Join us for Marketing Jam ’09 as we rock out and share new ways to grow your business and make the most of your marketing dollars. Attendees will learn from Austin’s leading marketing experts, including: Pierpont Communications ; TradeMark Media; and Emma Email Marketing. Following the presentations, attendees will enjoy networking, appetizers, cocktails and live music from Austin’s own Lip Service. Let’s rock!

Nick Weynand is the founder, president and strategy director for TradeMark Media, an award-winning interactive agency located here in Austin. Nick started the company in 1999 shortly after earning his degree from the University of Texas at Austin. Since 1999, Nick has dedicated his time at TradeMark Media to building a company that supports the highest Web standards in the industry.