Did you go to SXSW Interactive this year? If so, lucky you. You likely saw a mix of insanely cool tech and heard mind-blowing facts, stats and trends after the POTUS and between power naps. For the rest of us, we can only live vicariously through the Twittersphere and bloggers who took time to log their learnings.

For anyone with South By FOMO, here’s a recap of the recaps — cherry-picked just for you:

What’s next for CX?

This piece connects the dots with 2016 customer experience trends and forecasts—including the power of virtual reality and integrating digital experiences into physical spaces. And if you’re craving post-SXSW CX insights, don’t miss the Austin AMA’s CX panel on March 31.

Superbabies and Supercomputers

Sessions about DNA sequencing and artificial intelligence identified the good, the bad and the outright spectacular sides of smart tech—and brought sci-fi scenarios into a foreseeable future.

Non-tech and Tangible Stuff

One New York Times writer mentioned this year’s abundance of non-tech products that just help people live better lives—from brain-boosting supplements to chewable coffee cubes.

Smells like Good Marketing

You should know that the sense of smell is an underutilized one when it comes to storytelling, and this recap from the Austin Chronicle tells us how that could change.

Exceptional Brand Experiences

How do you get everyone to notice your brand at SXSW? You blend digital with physical tactics for an immersive experience that puts the word “booth” to bed. CNBC recognizes those who did just that—including Gatorade, American Greetings and Spotify.

And if you just glazed over that heap of copy, check out the SXSWi in photos from AustinInno.

Maybe next year, SXSW.