Rod Mercado
Launch, Campaign, and Product Marketing at Dell

WHERE DID YOU GROW UP?
Born in Brooklyn, NY but got to Texas as soon as I could. J I went to high school in Garland and then went on to UT.

WHAT IS YOUR VOLUNTEER ROLE?
Events team. I organized the 2016 Austin AMA Marketing Jam.

WHAT IS YOUR DAY JOB?
Launch, Campaign and Product Marketing at Dell. I focus on Enterprise products including our Networking and Converged portfolios.

WHY DID YOU JOIN THE AMA?
Primarily to build my network. I wanted to meet other local marketers and learn about other industries and companies in town.

WHAT (OR WHO) IS YOUR FAVORITE MARKETING BLOG OR THOUGHT LEADER?
Mashable and Wired. Not necessarily marketing-specific, but I’m particularly interested in digital and social marketing.

WHAT IS THE ONE THING YOU’VE BEEN INSPIRED BY LATELY?
I recently attended the National Association of Broadcasters convention in Las Vegas a few months ago. There I learned a lot about several of the new ways we communicate and will market to customers. New technologies like snapchat, virtual reality and live video are more than just cool, they’re the way we’re going to communicate going forward.

DESCRIBE YOURSELF IN ONE WORD:
Curious. I like to learn about what’s new and innovative and from there see if there are ways to apply that to what we do currently.

Catch up with Rod on LinkedIn, Twitter or Snapchat (rcmercado).

Special thanks to Mama Fu’s for donating gifts given to our VOMs. Interested in volunteering for Austin AMA? Email volunteer@ascendmarketingtesting.site to get started.