Jacob Smedley

Blog and LinkedIn manager at American Marketing Association, Austin Chapter.

Jacob Smedley: SEO Content Strategist

This October, we’re nominating Jacob Smedley as our Volunteer of the Month! Jacob manages the AMA Austin blog and LinkedIn profile. He’s looking for new ways to bring even more value to your AMA membership, and we really appreciate his efforts to accomplish that. Need great website content written for your business? Connect with Jacob on LinkedIn. Thank you, Jacob!

What’s your volunteer role with AMA?

“I manage AMA Austin’s blog and LinkedIn profile. I promote upcoming events and I post member spotlight interviews.”

What do you do for full-time work?

“I work in digital marketing for a Texas mortgage company – The Wood Group of Fairway. I work in SEO, paid search, content writing, some social media – the whole digital enchilada. I also operate my own business. We write website content from A to Z. It’s really a lot of fun.”

Why or how did you choose your profession?

“Writing was always my favorite subject in school, and I’ve always been fascinated with the internet. Combine the two interests together, and you get an SEO content writer.

Jacob giving a digital marketing presentation to mortgage loan officers in New Braunfels, Texas.

I saw a lot of value and demand for this line of work. As a business in our current day, it’s just vital to be seen (in the right way) on the internet – I might even go as far as to say that it’s required now. Crafting a website’s written content and seeing results come in for a client’s business is just so exciting.

Also, there isn’t a lot of overhead cost associated with my line of work, and it’s something you can do really well from home. I wouldn’t mind working in a corporate office full-time, but it’s nice to be able to work from any location.”

Why did you join Austin AMA?

“Honestly, I joined AMA while I was looking for full-time work. I wanted to connect with people who could help me find a couple of projects for my portfolio. But I’m still here because it’s just a nice way to network with others in the Austin area. I’ve been to a lot of Austin marketing meetups, and AMA has always been my favorite.”

What is one thing you’ve been inspired by lately?

“I’ve been studying the book of Ecclesiastes, written by King Solomon. It’s really inspired me to ‘zoom out’ of my life, per se. Solomon has inspired me to make more time for what really matters – family, friends, and good times.”

Future goals for your volunteer role with AMA?

“I’d like to start a two-way conversation for our members online. So, I’d like to see members contacting me about recent accomplishments in their work as Austin marketers. Then, I’d like to brag on them on social media. They could share our featured posts from our AMA profiles with their personal networks. Just trying to provide even more value for their memberships.

We have a lot of smart people here at Austin AMA, and I’d love to show them off more often.”