Watch highlights from AMA Austin's engaging recap of SXSW 2024 with insights from industry experts Liz Lathan, Martín Martinez, and Brittany Arrambide. Explore key marketing strategies and innovations discussed during our April Power Hour event.

The AMA Austin's April Power Hour offered a dynamic recap of SXSW 2024, moderated by David Stevens. The event featured insights from panelists Liz Lathan, Martín Martinez, and Brittany Arrambide, who shared their experiences and highlighted key marketing strategies that shone at the festival. The discussion centered around innovative experiential marketing techniques and their impact on brand engagement, providing attendees with actionable advice on leveraging these approaches for their marketing initiatives. The session was an invaluable look back at SXSW 2024 and a forward-thinking preparation for SXSW 2025.

See highlights from this event below:

How did 2024 compare to previous years?

Experiential Marketing's role at SXSW.

The importance of networking at an event like SXSW.

What does customer engagement at SXSW actually look like?

How to plan future SXSW events in an evolving Austin landscape.

For more videos make sure you follow Dave Stevens and AMA Austin on social media, or more importantly, don't rely on TikTok video recaps and instead plan on attending any of our upcoming AMA Austin events in the future.