Measure What Matters in Content Marketing
A two-hour AMA virtual training with Zontee Hou on turning content data into decisions: what to measure, how to close data gaps, and a simple framework for delivering insights other teams will act on. Streaming live September 22, with a recording available to registrants for 90 days.
Event Snapshot
Date & Time
September 22, 2026 @ 10:00 AM - 12:00 PM CT
Location
Online · AMA Virtual Training
Tickets
$150 Members · $275 Non-Members
Most content reporting is organized by channel, and while the data may be solid, it rarely leads to a clear strategic decision. This AMA virtual training helps you shift away from vanity metrics and align your reporting with the business outcomes that actually move the needle.
On September 22, content marketing advisor Zontee Hou walks through a simple framework for turning content data into actionable guidance, from deciding what to measure to closing data gaps and delivering insights other teams will read and act on. She also shows where the right tools can speed the whole process up.
Zontee Hou is the founder of the digital marketing agency Media Volery and brings 20 years of marketing experience across organizations including the IMF, the UN Food and Agriculture Organization, Allstate, and Indiana University. She is one of TopRank's top 50 most influential content marketers and a past LinkedIn marketers-to-follow honoree.
It streams live on Tuesday, September 22, 2026, from 10:00 AM to 12:00 PM Central Time. Can't attend live? Every registrant gets a link to the recording and resources, available for 90 days after the session.
On the agenda
- What to Measure: shift from a channel-based approach to business goals and identify the signals that drive real results.
- Fixing Content Gaps: sort out who owns which data, find what's missing, and bring it into one trusted source of truth.
- Measurement for Segmentation and Personalization: measure what makes content more relevant, and scale personalization even with limited resources.
- From Measurement to Insight: apply an insight framework, spot where tools can help, and deliver usable insights across your organization.
- Operationalize It: a hands-on exercise plus a measurement cadence and implementation-plan framework to take back to your team.
Why attend?
- Leave able to turn disconnected results into a few clear, useful insights
- Learn to share findings in a form other teams will actually read and act on
- Spot where the right tools can save you time across the measurement process
- Learn directly from content marketing advisor Zontee Hou of Media Volery
- Can't make it live? A recording and resources stay available to registrants for 90 days
Save your spot for this AMA Austin event.
Join Central Texas marketers for the next conversation, connection, and chapter experience.