Power Hour

Join us for our monthly Power Hours designed to keep you up-to-date with marketing trends from some of Central Texas' thought leaders in the marketing industry.

Back to the Future of Branding

Resurrecting DeLorean & Future-Proofing Iconic Brands

Join us on Thursday, February 20, for an evening of insights into the art of brand ownership and reinvention. AMA Austin President-Elect Aaron Rayner hosts this fireside chat with Troy Beetz, a branding expert and strategist, who will share his experience navigating challenges, reclaiming narratives, and connecting with audiences. Drawing from his work relaunching the iconic DeLorean brand after 40 years, Troy will reveal how bold moves like a Super Bowl debut and crafting a "history" that never existed transformed DeLorean into a cultural touchstone.

Get ready to dive into the fascinating branding journeys of iconic names like Bud Light, Harley-Davidson, Jaguar, and Walmart. Troy will dissect the fine line between reactive and proactive branding, offering lessons in maintaining core identity while adapting to audience demands. Learn how Harley-Davidson’s free-spirited ethos, Bud Light’s polarizing pivots, and Jaguar’s customer-first approach provide key insights for navigating brand resilience in an ever-evolving landscape. This event is designed to inspire you to rethink the strategic value of marketing beyond execution.

Whether you are a seasoned marketer or just starting your journey, this evening promises actionable takeaways, thought-provoking discussions, and opportunities to connect with like-minded professionals.

$10 (Active AMA Austin members)

$25 (Non-AMA Members)

February 20, 2025 @ 5:30pm

Love, Tito's | 215 Lavaca St. Austin, TX 78701

Schedule:

5:30 PM - 6:00 PM, Networking Mixer:

Enjoy complimentary snacks and beverages while mingling with other marketing professionals

6:00 PM - 7:00 PM, Panel Discussion and Q&A

Engage in a dynamic discussion with lead experts in the field, ask your biggest questions!

7:00 PM - 7:30 PM, Post Discussion Networking

Continue your conversations, and connect with our panelists one-to-one

Why Attend?

Don't miss out on this opportunity to gain a competitive edge and be at the forefront of the latest marketing trends.

How to reclaim a brand’s narrative: Insights from DeLorean's bold relaunch and the strategic creation of its "lost" history.
The power of proactive branding: Lessons from Bud Light and Harley-Davidson on balancing audience responsiveness with brand identity.
Crafting cultural connections: How partnerships with brands like Hot Wheels, Mattel, and Michelin enhanced DeLorean's legacy.
Meet fellow marketing professionals and industry experts: Share your experiences, ask questions, and build valuable relationships to advance your career.
Access related resources: Get your comprehensive eBook about the multifaceted world of marketing, complimentary of Troy Beetz.

Meet Our Panel

Troy Beetz

CEO, How Strong Media
Chief Growth Officer, BreatheEXP!

Troy Beetz is a global marketing and brand executive with an impactful career in the technology, mobility, and entertainment sectors. As the Managing Partner at How Strong LLC in Los Angeles, he has successfully brought global brands like NIO and DeLorean to market while also collaborating with Fortune 500 giants such as Toyota, Paramount Pictures, Netflix, and NBCUniversal.

Prior to being a managing partner at BreatheEXP, a VC firm helping startups with funding, and managing How Strong Media, Troy previously served as the Chief Marketing/Product Officer for DeLorean Motor Corporation, where he played a vital role in launching the 2025 DeLorean Alpha5 program. An active thought leader, Troy engages audiences through his 'How Strong Podcast' and holds esteemed board roles with the Harvard Business Review and Special Olympics, showcasing his commitment to driving marketing excellence in a fast-evolving landscape.

Connect on LinkedIn.

Aaron Rayner

Director of Marketing, Mensor LP

Leigh Choate is currently Vice President of Marketing at BL.INK, a SaaS company leading the charge on transforming product barcodes into QR codes, unlocking exciting opportunities for brands and consumers.

With 30+ years of demand generation, marketing operations, and revenue growth experience in SaaS in e-commerce, marketing technology, and cybersecurity industries, she led the Austin Chapter of American Marketing Association as a board member for a decade last century.

Connect on LinkedIn.

Love, Tito's

Tito's is turning spirits into love and goodness through the "Love, Tito's" program. Shop the "Love, Tito's" store and your purchase gives back to nonprofits nationwide.

Our Sponsors

JTX Media

JTX Media specializes in boosting business sales and digital presence through expertly crafted video content. Our comprehensive social media video packages are designed to increase your online engagement, while our event video packages help you scale your impact. Contact us today to learn what powerful video content can do for your business.

Primary Contact: Jackson Tritt

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Interested in Sponsoring or Speaking at this Power Hour?

We are currently looking for organizations and individuals to partner with for any of our upcoming events! If you're interested in sponsoring, we'd be delighted to work with you.

Please reach out to AMA Austin VP of Strategic Partnerships, Dallas Richard, and he'll get back to you with our current options and opportunities for this event!

Email Dallas!