Marketers have long had their hands on the levers of social media in organizations, and have biased business leaders into a way of thinking about online social constructs that, according to research, actually stands in contrast to the way social networks generate value. The better way is through building social capital—not with better marketing communications skills, but with stronger leadership acumen. Leading in a Social World shows you how, and in the process opens new avenues for marketers to hone their social capital skills in any setting—digital or in-person.
The research from Aaron Templer's seven-time award winning book is clear: Social capital enhances knowledge sharing in social groups, not marketing. The connections and flow of information is facilitated by social capital, and the leadership acumen required to build it is learnable - if we're willing to strip away our marketing biases.
In this 1-hr virtual luncheon, you will learn how to:
