Marketing Minute April 2024 Newsletter
Welcome to the AMA Austin Chapter's monthly email newsletter. Each newsletter will tell you about upcoming events, how to get involved, and recent marketing articles.

Hello Austin Marketers!

Since our new AMA Board Year began in July, introductions are looong overdue—I’m Marissa Mendez, the new President of the AMA Austin Chapter, and you can call me Mars, for short. 

For the last 8 years, I’ve been involved in AMA, first at the collegiate level at Sacramento State, then as VP of Events in San Francisco, and for the last 2+ years as VP of Events here in Austin. By day, I’m the Senior Director of Growth Marketing for a small tech company, Unravel Data, where I manage our events, demand gen, and corporate marketing. I’ve lived in Austin for the past 3+ years with my fiancé and our Pomeranian. When I’m not working or volunteering, you can find me on the trails of Lady Bird Lake training for my next marathon (the California International Marathon in December).

Who’s on the board? I am absolutely thrilled to announce that we have 22 board volunteers, and counting. We are actively hiring for volunteers, specifically for our Operations, Young Professionals, and Events Teams. We’re starting the 2024-2025 AMA Year strong, and I’m looking forward to introducing you to our team. Ready to join us? Gain some valuable experience, boost your resume, build your network and play a significant role at AMA Austin, contact us here.

How did we get here? Well, last year we focused on events and communications. We expanded our monthly events to include virtual lunches, and added several ad hoc mega mixers with local professional associations. We built a successful and strong programming calendar, and now we’re focusing on growing our support teams to match. This year, we’re looking to grow our membership by 10%, recruit and fill 70% of our vacant board positions ( ✅exactly 70% as of now) , and break even on our finances (or generate a 15% revenue) to sustain future years.

What’s ahead? This year, we’re focused on #GoingTheDistance. This board year is a marathon, not a sprint, and the most enjoyable and successful marathons are with a good team (consider joining us?), a good coach (let me know how I’m measuring up!), and a great location (ourthe thriving Austin metropolitan area, of course.)

Let’s Go The Distance!

Mars

Join us at one of three types of events each month for community, connections, and content over coffee, cocktails, charcuterie, or croissants.  

• Wednesday, September 11, September Marketing Morning at Easy Tiger North
• Thursday, September 19, Career Progression 101: How to Start or Advance Your Career in Marketing at The Weaver in East Austin, with resume reviews provided by HireGlo, and headshot photography by One Media Co.
• Thursday, September 26, Energizing (Exhausted!) Marketing Teams for Change Lunch and Learn by Jenny Magic

Want to speak at or sponsor an upcoming event? Let's taco 'bout it! 🌮

No matter your level of marketing experience, the AMA offers the tools, training, research and community to help you start or advance your career.

We’re part of the largest community-based marketing association in the world. As an AMA Austin member, you get discounted pricing to our events, and gain access to free webinars, templates, resources, and job postings from AMA National.

Become a member today and save $30 on your professional membership with the code JoinAMA30, which brings membership down to $139 (from $169.) If you're a recent grad, you can redeem your free year of membership here. AMA Membership rates will increase next month on October 8, so now is your chance to lock in your membership before those changes take effect. 

To help you connect with other newcomers, and learn more about what events, content, volunteer opportunities, and resources are available, we invite you to join us at an upcoming Welcome to AMA Austin virtual onboarding session soon. Stay tuned!

Questions about your membership? Contact amy@austinama.org or contact us.

Ready to give back, network, and get the most of your AMA Austin membership? You’ll gain valuable experience working on marketing initiatives, learn new skills, and build your network in the local industry by volunteering with our incredible team. Contact us then meet our team at an upcoming event!

We’re hiring! We’re seeking leaders and specialists to help complete our team:

• Join our Operations Team to support our volunteer engagement initiatives
  • Director of Operations
  • Director of Volunteer Experience
• Join our Events Team to plan a reboot of our annual AMY Awards
  • VP of Events
  • Director of AMY Awards
  • Director of AMY Awards
• Join our Young Professionals Team to serve local collegiate chapters
  
  • Director of Mentorship
  • Director of Collegiate Relations

Are you experienced in operations, HR, collegiate relations, or events? We’re expanding our team to support our strategic initiatives—to help grow our team, members, and events.

To learn more about volunteering or about these open positions, please reach out to mars@austinama.org or or contact us.

Is your agency or company looking to connect with Austin marketers and make an impact in our community? We’re seeking several strategic partners to help us subsidize event and technology costs, as either paid or in-kind sponsors. As a partner, you’ll be profiled on our website to gain valuable publicity and awareness, as well as be promoted through all our communication channels and events.

To start the conversation about partnering, contact dallas@austinama.org or contact us.

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