Marketing Minute Monthly Newsletter
Welcome to the AMA Austin Chapter's monthly email newsletter. Each newsletter will tell you about upcoming events, how to get involved, and recent marketing articles.

Dear AMA Austin Members,

We're thrilled to share that Cole Finney, our VP of Event Programming, is nominated for the AMA National Ric Sweeney Volunteer of the Year Award! Cole has significantly contributed to our chapter's success, starting as a collegiate volunteer at Texas State University before making a notable impact in our professional chapter. Congratulations, Cole!

Exciting news - AMA is offering a $30 discount on membership fees this February. Use code JoinAMA30 (AMA Austin Membership) to join and enjoy exclusive benefits like members-only webinars, over 100 tools and templates, cutting-edge marketing research, and much more.

Don't miss the webinar hosted by our partner, Search Laboratory, on February 20th at 12:00 pm CST: "Accelerate Your Online Expansion: Digital Strategies to Dominate Global Markets." This session features insights from Nicola Winters and Harriet Barnett of Search Laboratory, along with a Google representative, on optimizing digital strategies in new markets.

Also, mark your calendars for our February Power Hour on Hospitality Marketing at Pinballz Lake Creek on February 15th at 6 pm. Join us for an insightful discussion on best practices in the hospitality industry.

Looking forward to seeing you this week!

Best wishes,

Francois

Join us at AMA Austin's next Power Hour on Thursday, February 15, 2024, for an insightful evening on Hospitality Marketing: A Best Practices Discussion. Held at Pinballz Lake Creek, this event promises engaging discussions led by industry experts, including food blogger Jane Ko and others, on creating standout brands and effective marketing strategies in the hospitality sector. Don't miss this opportunity to network and gain valuable insights. Secure your spot now for an evening of learning and professional growth.

https://austinama.org/february-2024-power-hour

Building brand awareness through a localized digital marketing strategy is critical when entering a new international market. A regional approach allows your business to connect with customers with persuasive messaging and cultural nuance, ultimately leading to sustained revenue success.

In lunchtime webinar on February 20th, Search Laboratory’s Head of International, Nicola Winters, and Translation Manager, Harriet Barnett, will be joined by Google representative Arthur Rosalino to illustrate how you can optimize your digital efforts in new international territories and maximize the opportunities that can come from “going global.”

As one of just a handful of agencies selected to join Google’s International Growth Program, Search Laboratory has access to various tools and insights to help you dominate a new market.

https://www.searchlaboratory.com/us/webinar-international-digital-marketing-global-markets/

Unlock the potential of Generative AI in marketing with AMA Austin's exclusive 2-Part Lunch & Learn Webinar Series, "Embracing Generative AI: A Hands-On Workshop." Hosted by Catalytics Founder and Managing Partner Frank Mendoza, this virtual event is set to transform your understanding and application of Generative AI in the marketing field.

Ideal For: Marketing professionals, content creators, and digital strategists eager to leverage AI.

https://austinama.org/february-2024-lunch-and-learn

Kickstart your March with inspiration at AMA Austin's Marketing Morning on March 6th at Easy Tiger South! Dive into a morning filled with fresh ideas, engaging conversations, and the chance to network with Austin's brightest marketing minds. Over complimentary breakfast treats and drinks, explore the latest marketing trends and connect with peers passionate about driving the industry forward. Don't miss this opportunity to energize your workweek and spark new connections. Join us and be part of a community that's shaping the future of marketing. See you there!

https://austinama.org/march-2024-marketing-morning

Volunteering with the AMA Austin Chapter is a rewarding and valuable experience for marketing professionals who want to give back, network, and get the most out of their membership!

Volunteer call: Volunteer Experience

We’re actively seeking someone to support our team of volunteers by joining our Volunteer Experience Committee. This person would contribute to our volunteer appreciation and recognition initiatives. Tasks could include things such as building social campaigns, putting together volunteer bios for our website and newsletter, sending appreciation notes and gifts, and coordinating awards, just to name a few!

If you’re interested in getting involved and volunteering, please fill out this short form and we’ll get back to you soon to find a good fit for you! 

Guest Speakers and Judges! 

Our local collegiate chapter of AMA at Texas State University is hosting their 15th annual Regional Conference on Saturday, February 24th, 2024 at the McCoy College of Business located in San Marcos. They are actively recruiting guest speakers to speak at the conference around the theme – “Be Intentional. Be Unstoppable!” – or about current marketing trends. The conference also includes 6 competitions for undergraduate students in the region to participate for a cash prize. They are actively recruiting judges for the following competitions – Marketing Strategy, Mock Interview, Perfect Pitch, Mini-Case, LinkedIn Profile, and Business Card. Volunteers will be provided with breakfast, lunch, and a parking pass. 

Texas State AMA offers various sponsorship packages for those who’d like to contribute through a donation. For more information about sponsorship packages:  https://www.txstateama.com/sponsors. 

To volunteer as guest speaker and/or judge or any questions regarding the event, please contact the Vice President, Karla Amaro at kka33@txstate.edu.

Why bother getting your sweetheart a box of chocolates, flowers, or expensive jewelry, when 2 cups of canned peas will make their heart flutter with excitement?! (Green Giant, 1958)

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