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Marketing Minute Monthly Newsletter
Welcome to the AMA Austin Chapter's monthly email newsletter. Each newsletter will tell you about upcoming events, how to get involved, and recent marketing articles.

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Dear AMA Austin Members,

Greetings and a warm welcome to our friends in the Austin marketing community this fall. As we dive into November, let's take a quick look back at what we achieved in October.

This past month, we reaffirmed something we've always known – the unique magic that comes from both in-person and virtual events. While there's no substitute for the energy of face-to-face connections, our virtual Power-Hour event, "Marketing Horror Stories," demonstrated that the online realm can be equally, if not more, impactful. A massive shoutout to our VP of Membership and stellar moderator, Amy Kenly, and our brilliant panelists, Amelia Taurel Folkes and Virginia Case, who brought their insights to the table.

October served as a powerful reminder of the significance of partnerships in the AMA community. At the start of the year, we embarked on a journey to migrate our data onto HubSpot. Before this, our outreach efforts were a manual hustle with limited success. Fast forward to October, and we found ourselves running multiple campaigns and communication posts weekly. Remarkably, a single post garnered a 52% conversion rate for an event. This success story owes much to the expertise, support, and project management prowess of Jennifer Miller – Past President AMA, Founder of Strategically Connected, and a HubSpot Gold Partner. Jennifer not only spearheaded the entire implementation process but also ensured we were all well-equipped to maximize our HubSpot package.

For organizations seeking a game-changer in automating outreach and marketing efforts, we wholeheartedly recommend Jennifer from Strategically Connected. Her prowess extends beyond HubSpot, as demonstrated by the fantastic job she did with our all-new AMA Austin Website. It's been a transformative experience for the team, and trust me, there are more exciting things in the pipeline. Thank you, Jennifer!

Speaking of impactful partnerships, don't miss exploring our Career Portal. With over 1500 available jobs on the marketing job board and 1146 on the academic job board, it's a hub of opportunities waiting to be seized. Dive in and explore the potential that awaits.

As we gear up for another Coffee Meetup this Wednesday at Easy Tiger North, I'm eagerly looking forward to reconnecting with you all. It's a casual setting to share laughs, insights, and the unique spirit that defines AMA Austin.

Here's to the power of partnerships and the promise of exciting times ahead!

Best Wishes,
Francois Marais
AMA Austin President

Upcoming Events (Newsletter


November Marketing Morning

Easy Tiger North

6406 N-I35, Austin, Texas 78752

Marketing Mornings are your chance to have a personal conversation about the hottest topics with your peers in the marketing industry. Make this your mid-week dose of energy, inspiration, and learning.


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November Power Hour

2024 Trends: A Look Ahead

November 16th | 5:30pm

Hosted by: Search Laboratory

3300 N I-35, Ste 7002 (WeWork), ATX

Join us for an evening of networking and learning as we dive into the future of marketing. Be prepared to elevate your marketing campaigns, connect with industry experts, and equip yourself with the knowledge to thrive in the fast-paced world of marketing in 2024.

Whether you are a seasoned marketer or just starting your career in the field, this event is designed to offer valuable knowledge and actionable takeaways. Engage in thought-provoking discussions, network with like-minded professionals, and gain the knowledge you need to excel in your marketing efforts.


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Volunteering with the AMA Austin Chapter is a rewarding and valuable experience for marketing professionals who want to give back, network, and get the most of their membership! By volunteering you can gain valuable experience working on marketing initiatives, learn new skills, and build your network in the local industry. 

If you’re interested in getting involved, please fill out this short form and we’ll get back to you soon to find a good fit for you!

Volunteer call: Director of Volunteer Experience
We’re actively seeking someone to support our team of volunteers. This person would contribute to our volunteer appreciation and recognition initiatives. Tasks could include things such as building social campaigns; putting together volunteer bios for our website and newsletter; sending appreciation notes and gifts; and coordinating awards, just to name a few!

If you want to learn more about volunteering or are interested in the role mentioned above, please reach out to


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Searching for the truth in your performance data…

Search Laboratory is more than just a digital marketing team – they're a squad of data scientists committed to unearthing the truth in your marketing data. By weaving data science into sophisticated digital strategies, their experts reveal the questions that breathe life into data, empowering clients to make lucrative decisions based on actionable insights.

While their agency champions the benefits of an integrated approach across various channels, they're specialists in SEO, paid social, programmatic, PPC, and the burgeoning field of Digital Public Relations. This fusion of content marketing, SEO, and PR principles offers wider exposure and bolsters brand authority.

With offices in Austin, New York City, London, and Leeds, Search Laboratory takes pride in its global perspective, assisting organizations in breaking into new markets or elevating the ROI of their ongoing global campaigns.

Notably, Search Laboratory recently earned a B Corporation certification and is consistently recognized as a top employer. Their dedication to truth-seeking in data and innovative marketing strategies is a game-changer in the industry!

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Jello Ad

Jell-O from 1973

Perfect marketing is getting this ad in front of somebody with too much leftover turkey, because I would have never have thought to turn it into turkey salad and then add it to the middle of a bowl-shaped clod of cranberry Jell-O.


Follow us on Social!

Stay up-to-date on all things AMA Austin by giving us a follow on LinkedIn or Instagram!

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Post by Admin
November 14, 2023