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Power Hour

Join us for our monthly Power Hours designed to keep you up-to-date with marketing trends from some of Central Texas' thought leaders in the marketing industry.

 

Stories I Made Up:

Turning Passion Projects to Paid Work

Join AMA Austin for an evening with Andrew Hochradel, a brand strategist, speaker, and creative educator who believes the best ideas often start when you take a risk — and know how to pivot when things change. Andrew has partnered with top brands like Southwest Airlines, Logitech, Adobe, Vanguard, and YouTube, bringing his unique creative vision to life. He'll share the behind-the-scenes of launching self-initiated projects that became client partnerships, including how his creative idea for Southwest Airlines turned into a limited-edition merchandise launch. Andrew will also dive into how to balance your story with your client’s needs and why the toughest markets can actually sharpen your skills.

We'll explore the realities of freelancing, the evolving creative landscape (yes, including AI), and how to stay adaptable, inventive, and resilient no matter what comes next.

If you're looking for honest advice, fresh ideas, and a little inspiration to carve your own creative path, you won’t want to miss this conversation.

$20 (Active AMA Austin members)

$40 (Non-AMA Members)

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May 22, 2025 @ 5:30pm

Love, Tito's | 215 Lavaca Street, Austin, TX 78701

Schedule:

5:30 PM - 6:00 PM, Networking Mixer: 
  • Enjoy complimentary snacks and beverages while mingling with other marketing professionals
6:00 PM - 7:00 PM, Panel Discussion and Q&A
  • Engage in a dynamic discussion with lead experts in the field, ask your biggest questions!
7:00 PM - 7:30 PM, Post Discussion Networking
  • Continue your conversations, and connect with our panelists one-to-one

Meet Our Panel

Andrew Hochradel Headshot

Andrew Horchade

Creative Director & Marketing Manager, Adobe

Andrew Hochradel is a brand strategist, speaker, and creative educator known for turning bold ideas into standout work. He’s partnered with leading brands like Southwest Airlines, Adobe, Logitech, YouTube, and Vanguard, bringing a unique mix of design thinking and storytelling to every project. Through self-initiated work and a deep understanding of brand voice, Andrew helps clients create meaningful, memorable connections — all while empowering the next generation of creatives through education and speaking.

Connect on LinkedIn

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Aaron Rayner

Director of Marketing, Mensor LP

Aaron Rayner is an accomplished marketing professional currently serving as the Director of Marketing at Mensor LP, based in San Marcos, TX — a subsidiary of the international WIKA Group, located in Klingemberg, Germany. With a proven track record in B2B marketing and content strategy, Aaron has led his team to multiple industry accolades, most recently the 2024 American Marketing Association San Antonio Award of Excellence, the 2024 Gold Muse Award, and the 2024 Hermes Platinum Creative Award. His expertise spans various aspects of marketing, from campaign management and email marketing to video production and strategic development. Aaron is actively involved in the American Marketing Association, currently serving as VP of Membership for the San Antonio chapter and the Advisory Board for the Austin chapter. His career highlights include successful projects such as the Petra Channels video series and innovative marketing systems like "FROG", Vision For Life's "Conquer the Dream" — a gamified membership engagement campaign, and the national "Don't Be a Cabbage-head" campaign for Ramsey Industries.

Connect on LinkedIn

Love-Titos_Horiz_Reverse
215 Lavaca St. Austin, TX 78701
Tito's is turning spirits into love and goodness through the "Love, Tito's" program. Shop the "Love, Tito's" store and your purchase gives back to nonprofits nationwide.
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Our Sponsors

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JTX Media

JTX Media specializes in boosting business sales and digital presence through expertly crafted video content. Our comprehensive social media video packages are designed to increase your online engagement, while our event video packages help you scale your impact. Contact us today to learn what powerful video content can do for your business.

Primary Contact: Jackson Tritt

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Interested in Sponsoring or Speaking at this Power Hour?

We are currently looking for organizations and individuals to partner with for any of our upcoming events! If you're interested in sponsoring, we'd be delighted to work with you.

Please reach out to AMA Austin VP of Strategic Partnerships, Dallas Richard, and he'll get back to you with our current options and opportunities for this event!

Ready to Become a Member?
We'd love to have you join our Austin AMA crew!