There’s a critical gap between artificial and human intelligence. The piece of the puzzle that fits that gap is something everyone is born with the capability to use: empathy. When deployed effectively, empathy can strengthen the quality and impact of marketing programs and increase customer loyalty. This presentation will show you how to engage customers empathetically to drive business results.
According to recent surveys, 90% of consumers expect brands to display empathy with them through the brand’s messaging while 97% of customers say empathy is the most important element in customer engagement. And yet empathy is still widely perceived as a soft skill rather than the superpower that it is and the role it plays in creating successful brands.
Using real-world examples, Rob will demystify empathy and clear up the misconceptions which can lead to mistakes in marketing strategy and messaging. The talk will explore the “5 Steps to Empathy” which can generate authentic connections to all the people who touch a brand –from customers to distributors to employees – leading to greater marketing effectiveness and improved business results.
Attendees will learn:
• The misconceptions about what empathy is and is not
• How the use of empathy is a strength in marketing and branding
• How to overcome common barriers to be empathetic with customer segments
• Practical application tips and examples for empathetic brand engagement
• The tools needed to build your empathy “muscles”
