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Power Hour

Join us for our monthly Power Hours designed to keep you up-to-date with marketing trends from some of Central Texas' thought leaders in the marketing industry.

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2025 Marketing Trends

A Look Ahead

Join us on November 14 to stay ahead of the curve and anticipate the ever-evolving landscape of the industry. We will delve into the emerging trends and strategies that will shape the marketing landscape in the coming year.

Get ready to gain valuable insights from industry experts who will share their expertise and predictions on the key marketing trends for 2025. From the rise of artificial intelligence and data-driven marketing to the growing importance of sustainability and personalization, we will explore the innovative strategies that will drive success in the coming year.

Whether you are a seasoned marketer or just starting your career in the field, this event is designed to offer valuable knowledge and actionable takeaways. Engage in thought-provoking discussions, network with like-minded professionals, and gain the knowledge you need to excel in your marketing efforts.

 

$10 (Active AMA Austin members)

$25 (Non-AMA Members)

Register Now!
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November 14, 2024 @ 5:30pm

ATD Partners | 1800 East 4th Street Unit 100, Austin, TX 78702

Schedule:

5:30 PM - 6:00 PM, Networking Mixer: 
  • Enjoy complimentary snacks and beverages while mingling with other marketing professionals
6:00 PM - 7:00 PM, Panel Discussion and Q&A
  • Engage in a dynamic discussion with lead experts in the field, ask your biggest questions!
7:00 PM - 7:30 PM, Post Discussion Networking
  • Continue your conversations, and connect with our panelists one-to-one

Why Attend?

Don't miss out on this opportunity to gain a competitive edge and be at the forefront of the latest marketing trends.

Register Now to Secure Your Spot!
  • What were the primary driving trends this year, and how will that affect 2025?
  • What are some policies or regulations that might affect marketing in the near future?
  • How will AI and automation continue to revolutionize marketing strategies?
  • What are trending go-to-market strategies that will continue to grow?

  • Are sustainability and social responsibility still important?

Meet Our Panel

Headshot I Kelly Hopping

Kelly V. Hopping

CMO, Demandbase

Kelly Hopping is a seasoned marketing and business executive, speaker, and author. As CMO at Demandbase, she is responsible for differentiating the company’s go-to-market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. Prior to joining Demandbase, Kelly honed her start-up skills as the first CMO at HYCU, a series B, venture capital-backed data protection SaaS company. Before HYCU, Kelly served as the
CMO for the Digital Markets division of Gartner where she managed a portfolio of brands - Capterra, GetApp, and Software Advice. In this role, Kelly and her marketing team drove 100% of the revenue acquisition for the $300M+ organization.

 

Connect on LinkedIn.

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Leigh Choate

VP of Marketing, BL.INK

Leigh Choate is currently Vice President of Marketing at BL.INK, a SaaS company leading the charge on transforming product barcodes into QR codes, unlocking exciting opportunities for brands and consumers.


 With 30+ years of demand generation, marketing operations, and revenue growth experience in SaaS in e-commerce, marketing technology, and cybersecurity industries, she led the Austin Chapter of American Marketing Association as a board member for a decade last century.

 

Connect on LinkedIn.

Troy Beetz Headshot

Troy Beetz

CEO, How Strong Media

Chief Growth Officer, BreatheEXP!

Troy Beetz is a global marketing and brand executive with an impactful career in the technology, mobility, and entertainment sectors. As the Managing Partner at How Strong LLC in Los Angeles, he has successfully brought global brands like NIO and DeLorean to market while also collaborating with Fortune 500 giants such as Toyota, Paramount Pictures, Netflix, and NBCUniversal.


Prior to being a managing partner at BreatheEXP, a VC firm helping startups with funding, and managing How Strong Media, Troy previously served as the Chief Marketing/Product Officer for DeLorean Motor Corporation, where he played a vital role in launching the 2025 DeLorean Alpha5 program. An active thought leader, Troy engages audiences through his 'How Strong Podcast' and holds esteemed board roles with the Harvard Business Review and Special Olympics, showcasing his commitment to driving marketing excellence in a fast-evolving landscape.

 

Connect on LinkedIn.

Makayla Moore Headshot

Makayla Moore

Moderator

Makayla Moore is a content and multimedia specialist at Mensor, where she creates engaging B2B content for a leading industrial tech company.  Her background in freelance work and studies in English and Entrepreneurship at the University of Texas at Austin brings a creative and entrepreneurial perspective to her projects. Her roles as social media director for AMA Austin and college ambassador for AMA San Antonio demonstrate her dedication to the marketing community. She has participated in the Ananse Leadership Program and is certified in digital marketing and e-commerce through Google, highlighting her commitment to sharpening her skills and staying at the forefront of industry trends. Outside of work, Makayla can be found writing her novel, proving that great marketers are, at heart, great storytellers. Join us as Makayla guides us through the exciting world of 2025 marketing trends!

 

Connect on LinkedIn.

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ATD Partners

1800 East 4th Street Unit 100, Austin, TX 78702
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Our Sponsors

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Primary Contact: Jackson Tritt

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Interested in Sponsoring or Speaking at this Power Hour?

We are currently looking for organizations and individuals to partner with for any of our upcoming events! If you're interested in sponsoring, we'd be delighted to work with you.

Please reach out to AMA Austin VP of Strategic Partnerships, Dallas Richard, and he'll get back to you with our current options and opportunities for this event!

Email Dallas!

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