In Marketing, nothing ever goes according to plan. And when things go wrong, that's when the best marketing professionals get to work and navigate those uncomfortable waters. How we respond to a difficult situation will often determine our brand's reputation more than the actual disaster itself.
In the spirit of spooky season, AMA Austin is bringing together a group of PR and Marketing experts for a light-hearted discussion of marketing challenges and ways to overcome those obstacles when terror strikes your organization.
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The Public Relations Society of America (PRSA) is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Peru and Puerto Rico.
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