Power Hour

Erica Moon is a dynamic marketing executive with extensive experience in brand transformation and launching new business lines. She is currently a successful Fractional CMO and Marketing Batgirl, with her own firm, Moon Marketing Strategy.  As the CMO of NextEdge, she successfully rebranded the company, merging eight regional businesses and launching a Clean Energy Division, which is forecasted to generate $15-20 million in 2024. Previously, at VMware, she was a driving force behind the company’s SaaS transformation and built strategies that grew the Cloud and Kubernetes businesses to over $100 million. Earlier, at Dell, she introduced Desktop Virtualization and K12 Laptop solutions, driving significant revenue with each. Her work consistently delivers impressive growth and ROI.  Erica attended Stanford University and lives in Austin, TX with her family and a revolving menagerie of rescue pets.

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Kimberly Chung is the Founder and CEO of Orchid Events, a luxury event production company based in Austin, Texas. A seasoned event producer with over 20 years’ experience, Kim’s career has spanned both the non-profit and corporate sector. She has managed and executed all types of events ranging from weddings, to political galas, nonprofit fundraisers, conferences, film festivals, trade shows, concerts, and even a high-tech weapons shooting competition.

Her background in media, marketing, music, and events allows her to envision event productions from multiple angles, in both live, in-person settings as well as virtual. She derives great joy from being able to create fun experiences where people feel welcome and relaxed, while paying careful attention to all the logistics and intricate details that go into planning a memorable event.

Originally from Singapore, Kim is a University of Texas alumni and former station manager of Texas Student Television. In her spare time, she also manages and plays for a local funk fusion band called The Foxtones, and enjoys baking, spending time with friends, and attends Mosaic Church Austin.

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Ernest Corder founded Redroc Austin in 1997 and continues to lead the organization today. He also founded the boutique agency FearWorm, in 2013, recently combing both agencies into one larger firm. Mr. Corder’s extensive media experience and strategic marketing acumen have guided the agencies to create smart, successful marketing campaigns for local and national clients for over 27 years. Ernest is involved in building strategy for all agency clients, is part of our creative team as CCO, and is constantly developing new ways to use media to help Redroc and FearWorm’s clients succeed.

Mr. Corder started his career in radio sales way back in the 90’s. He’s always been into music, and currently hosts a rock radio program on his hometown station, KWVH, out of Wimberley, TX.

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