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Lunch & Learn Webinars

The AMA Austin Lunch & Learn Series offers a collection of lunchtime webinars designed to elevate marketing skills across various domains. These 1-hour sessions are perfectly timed to fit into your lunch break, providing a convenient opportunity to learn about the latest tips, trends, and technologies in marketing. 

 

Join us.

September 26th, 2024 @ Noon

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If you’ve been hoping for the pace of change to slow down… don’t hold your breath. Marketers have always had to pivot quickly in response to changing customer expectations, but the uptick in internal initiatives in the last few years has been especially intense. Whether it’s new tools and technology or changes to team structures and processes, it’s all harder in the current climate of change fatigue. 


The solution? Taking the time for the "messy middle" groundwork to ensure project success. Learn how to build buy-in, relying on many of the same tools and techniques marketers already use to win over customers and clients. 


In this 1-hour virtual event, you’ll learn how to: 

  • Right-size the project scope to realistic expectations and timelines
  • Assess change capacity, change fatigue and resistance using audience personas
  • Identify critical adoption milestones, turning potential obstacles into stepping stones.

Meet the Speaker

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Jenny Magic

When leaders want to win back employee willingness, accelerate innovation, and reduce change fatigue, they call Jenny Magic. As a nationally recognized speaker, author, and advisor, Jenny is the founder of Build Better Change and co-author of the organizational change bestseller, Change Fatigue: Flip Teams From Burnout to Buy-In (2023). She has successfully led extensive projects with renowned organizations throughout her career, including Sesame Workshop, AARP, Citrix, Prudential, Acxiom, Alcon, Purdue University, Experian, US Bank, Cisco, and many others. She loves using the marketing strategies she's honed over two decades to motivate teams to do their best work. 

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