In a marketing and general management career spanning 40 years, Rob Malcolm has been a student, practitioner, consultant, and teacher – successfully applying all aspects of marketing in the US and internationally. Following completion of his bachelor’s and MBA in Marketing from the University of Southern California, Rob joined Procter and Gamble in Brand Management in 1975. In his 24 years with them, he held various positions in marketing and general management working on more than 75 brands in 40 countries.
