Sometimes there’s no substitute for a room full of peers and an instructor who’s ready to answer your questions. Set some time aside this summer and attend Branding Boot Camp in Austin, TX on June 12-13. Or, attend Marketing Boot Camp in San Antonio on June 7-8. Our AMA Marketing Boot Camps are one-and-a-half day [...]
Accelerate Your Marketing Mojo – Join AMA
Austin AMA brings local marketers great networking, programming and opportunities to hone your craft. Did you know that your national-level benefits make membership even more tantalizing? Webinars, case studies and templates are only a few of the many resources you’ll find on MarketingPower.com. In addition, you’ll find a network of 20,000+ marketing professionals to connect [...]
Travelocity Jams with Austin AMA
On May 17, Travelocity CMO Brad Wilson will join Austin AMA for Marketing Jam 2012. A pioneer in the online travel reservation market, Travelocity was the first company to allow customers the opportunity to book flights via the world wide web. Today, the company continues to be a top destination for online travel reservations, [...]
Rackspace’s Gerardo A. Dada Discusses Premium Positioning
By Rene Falcon, Student Member, Austin AMA The February luncheon, hosted by the Austin AMA Power Luncheon Series, was a great and informative success. Our guest speaker, Gerardo A. Dada, who is head of product marketing at Rackspace Hosting spoke about the importance of striving for the “premium position” in you market. Mr. Dada discussed [...]
AMA Volunteers Gather at Mid-Year Retreat
In January, Austin AMA joined marketing association chapters from across the state (and even few beyond Texas) at a mid-year retreat in Dallas.
Exclusive Interview with Leo Olebe – Director of Marketing for Bioware
Leo Olebe, Director of Marketing for BioWare, and our featured speaker for the November AMA Power Luncheon, shares his thoughts on marketing the Star Wars game “Star Wars: The Old Republic,” loving his job, his marketing philosophy, and career advice for aspiring marketers.
My Marketing Automation Love Story
The tangible difference that marketing automation software made in my marketing theory, practices and ultimately career, left me with a desire to tell others about the impact it makes on sales, marketing and the bottom line.
Testimonial Sluts and the Erosion of Trust
By Dr. Liz Alexander
What do you make of this? A LinkedIn group member recently posted a comment saying that she’d been severely reprimanded by a friend for writing a three-star Amazon book review.
The Total Content Approach
Everybody knows you need content to make your 21st Century digital marketing strategy work. But the term ‘content’ has been used and abused. Most business owners and marketers roll their eyes when a marketing consultant tells them they have to use ‘valuable’ and ‘compelling’ content for their marketing strategy. Content marketing has become the new [...]
Member Spotlight: Cress Terrell , Marketing Specialist in San Antonio for Google Places – AMA member since 2009
I am part of a team that helps San Antonio businesses appear correctly on Google Maps, and help them claim their places listing. After they have claimed their listing, I show them how to use the Custom Analytics Dashboard to grow their business.
Featured Blog Posts
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Work out Your Mental Muscle at Branding Boot Camp -
Accelerate Your Marketing Mojo – Join AMA
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Travelocity Jams with Austin AMA
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Rackspace’s Gerardo A. Dada Discusses Premium Positioning
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AMA Volunteers Gather at Mid-Year Retreat
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Exclusive Interview with Leo Olebe – Director of Marketing for Bioware
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My Marketing Automation Love Story
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Testimonial Sluts and the Erosion of Trust
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How Dell Uses Social Media: Authentic Communications And The Bottom Line -
What CEOs and Clients Want from Marketing -
Critic’s Choice – The “Best” and “Worst” of Event Marketing -
Are Geolocation Apps a Fad or Are They Here to Stay? -
Is Social Media a Waste of Money? -
Targeted, Tailored and Timely Innovations in Direct Mail -
GROW Your Social Media Strategy: Lessons Learned from Intel
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