Interview by Angela Brutsche. If there’s one thing you learn after speaking with Michelle Taylor, Founder & CEO of The Zella Company, it’s that any successful marketing strategy is built on a true understanding of the business challenges at play. In leading a marketing agency that puts clients’ business objectives first, Michelle uses her experience [...]
Marketer Spotlight: Scott Creamer, Founder Screamer Co.
Interview by Angela Brutsche. Screamer Co. founder Scott Creamer made a name for himself as a creative director in Chicago, but the talent didn’t stop there. He founded Screamer Co. in Austin, TX in 2006, and has continued to grow his company’s in-house talent and services to accommodate client needs. An award-winning, full service advertising [...]
What 3 Behaviors Repel Visitors From Your Conference Booth?
By Dan Naden I recently attended a conference and noticed a few behaviors that I don’t think are conducive to maximizing one’s investment in an event. Unfortunately, I found myself falling into these traps on occasion. Acknowledging that these activities creep into your life is the first step towards changing behavior for the better. [...]
Ask Me Anything: Austin AMA Vice President of Communications Stacy Glover
In this series of blog posts titled “Ask Me Anything”, Stacy Glover, who has previously volunteered as website director for AMA discusses her favorite Austin AMA membership benefits and maintaining marketing relevance at her “day job” as Director of Communications for Texas PTA with infometrics. Q: What prompted you to first volunteer for AMA? A: [...]
Ask Me Anything: Austin AMA Vice President of Events Lauren Evans
In this series of blog posts titled “Ask Me Anything”, Evans, who has previously volunteered as part of the AMA Events team as Luncheon Logistics Coordinator and works as as marketing and outreach specialist for Whole Foods’ Whole Planet Foundation, talks Austin AMA network building and trends in non-profit marketing. Q: What prompted you to first [...]
Ask Me Anything: Austin AMA Vice President of Community Outreach Priscilla Brave
In this series of blog posts titled “Ask Me Anything”, Brave, who has previously volunteered as vice president of special interest groups and vice president of communications for AMA, discusses community outreach, Austin AMA membership benefits and her “day job” as regional events manager for Gerson Lehrman Group. Q: Why did you begin volunteering for [...]
Austin AMA Rocks Race for the Cure
On Sunday, November 4, 2012, we laced up our running shoes and tied on our red bandannas to help support the Austin Affiliate of Susan G. Komen for the Cure ®. Our team of members, non members and family joined together to participate in the event. While Austin AMA is looking to have fun this [...]
Award-winning Victor Fetter thanks AMA Austin
Before winning 2012 IT Corporate Executive of the Year honors at InnoTech Austin, Victor Fetter, VP & CIO, Dell Online, presented the eMarketing Summit Luncheon keynote hosted by AMA Austin and made time to say thanks. Victor’s presentation, Driving Innovation with the Engine of Transformation, focused on the importance of innovation in today’s enterprises by [...]
Ask Me Anything: Austin AMA President Michelle Vrudhula Knows How to Rock
Interview by Melanie Brenneman You may have noticed a couple more guitars on our website and emails lately. This is just one of many proof points of President Michelle Vrudhula’s vision for the organization this year – Austin AMA Rocks. As she explains: The backbone of Austin AMA links to two thoughts. We are all [...]
American Marketing Association Celebrates its 75th Anniversary
By Priscilla Brave The American Marketing Association’s progression as a nonprofit organization has been remarkable since it was founded in 1937. Marketing News recently published an article that highlights over 75 years of marketing history with key milestones for The American Marketing Association (AMA). This article illustrates the progression of marketing from the birth of [...]
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