Jeffrey Siebert, Schlitterbahn’s Corporate Director of Communications & Sales, started off his presentation with the hope that “everyone would enjoy the show.” After comparing his speaking engagement to the likes of performing in a dinner theatre, his sentiment seemed to capture the theme of his entire approach to guest loyalty—keeping the customers happy while adding [...]
Ask any savvy marketer or successful entrepreneur what it takes to distinguish yourself from the pack, and you’ll get an earful of responses. Talk to Peter Shankman, CEO of Help a Reporter Out, (HARO), and he’ll tell you that self promotion starts with helping others. Shankman, who has been front and center in the social [...]
On March 20, 2010, Tim Hayden, Jen Wojcik and Brian Massey joined the Austin AMA at Cool River Cafe for a fireside chat (minus the fire) to share practical marketing strategies to generate business and impact bottom lines. Tim Hayden is Chief Strategy Officer and Partner at Blue Clover. Jen Wojcik is CEO andCo-Founder of [...]
Clint Smith, Co-Founder and CEO of Emma Email Marketing, talked to us about how social media and email marketing complement and reinforce one another, and also how Emma is addressing these trends.
The emergence of social media is transforming the notion of “forward to a friend” functionality. Adding a dash of social media to your [...]
At our special SXSW edition of the Austin AMA Power Lunch, Guy Kawasaki spoke on using Twitter effectively. (Seeing as how he has 220,000 followers, Guy seems like the right fellow to offer Twitter advice. )
Guy suggests five levels of Twitter utilization.
MONITOR
Twitter is the only way to track in real time what people are [...]
In a break from traditional format, the February 18, 2010, Power Lunch featured an interactive Q & A session with three of Austin’s marketing leaders. Panelists Aaron Strout (CMO at Powered), Jay Hallberg (co-founder and VP of Marketing & New Business Development at Spiceworks), and Sam Decker (CMO at Bazaarvoice) fielded questions on marketing trends, [...]
If 1,000,000 people friended your brand on Facebook, how much money would you make? Is social media really worth it? On January 21 at the January Austin AMA Power Luncheon, our special guest speaker Brian Carter discussed strategy, ROI, and how to get more bang for your social media marketing buck. Brian is Director of [...]
With the growing popularity of smartphones, mobile marketing has transformed into a billion dollar industry. Smartphones allow companies to target consumers through websites, texts, applications, and direct voicemail messages. Mobile marketing is an effective way to reach a target audience, but must be done properly. Many times companies are too aggressive and [...]
On November 19, USPS Business Alliance Manager Mike Naples broached a subject many of us new-media-obsessed marketers don’t think about very much: direct mail. Direct mail, Naples asserted, is the work horse of direct marketing. It has measurable results, it’s affordable, and it’s easy to target your best customers.
Lest you think that snail mail has [...]
On October 29, 2009, at the at the Texas e-Marketing Summit, Bryan Rhoads outlined Intel’s social media marketing roadmap and provided advice for companies that want to integrate emerging media into their own marketing programs. Rhoads, a Digital Strategist who pioneered Intel’s new media marketing strategy, is the curriculum architect for Intel’s Digital IQ digital [...]
