One thing that super-smart social media guru who sold you the expensive course neglected to mention to you is the need for a strategy. Well you’re in luck, because I’m here to tell you what that strategy is.
Pop a Bubble: Suggest a Nonprofit for Austin AMA to Support
Austin AMA will host two drives to benefit charitable organizations – one in the fall and one in the spring. These drives will consist of donations that are not money, but rather goods.
How Dell Uses Social Media: Authentic Communications And The Bottom Line
Check out this exclusive video interview with Allison Deew, Dell’s Executive Director for Social Media, Community and Insights, granted to the Austin AMA. Thanks to Nelson Frlores at ProductionFor for making this video possible.
How Ebooks Are Transforming Marketing
To many the word “eBook” means the electronic version of printed books. However, marketers have usurped the term for their own use, and thank God they did!
Member spotlight: Barbara Springer
I am involved in assisting companies in Mexico expand globally. The International Business Development program was started and is operated by the Ministry of Economy in Mexico.
What CEOs and Clients Want from Marketing
There only two things our clients want: to keep their bosses and clients happy. As marketers, everything we do should illustrate our company’s ability to do these two things.
How Not to be a Sales Pest
A friend of mine who works at an enterprise software company told me he doesn’t have to make a single cold-call or spend time following-up on stagnant deals. His marketing department sends nurturing emails in his name. The customer receives a value-packed email from their sales rep every week.
Why Social Media is NOT for all Businesses
“My clients sell things like two-sided polypropylene film, stainless steel coils and ridge ventilation solutions. Know anyone on Facebook looking for this stuff? Probably not.”
Memo to the CMO: Airport Ads: What’s your marketing ROI?
High tech companies spend millions of dollars on Airport Ads – but do CMOs really know what the marketing ROI is? Read on to find out.
How To Improve Your Conversion Rates: Get Granular with WIIFM
If you are in marketing, you’ve probably been preached the mantra of WIIFM – ‘what’s in it for me?’ (‘me’ referring to your customer/sales prospect). Most marketers get this. What then is missing or not working? The answer lies in how granular you get in finding the WIIFM.
Featured Blog Posts
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Work out Your Mental Muscle at Branding Boot Camp -
Accelerate Your Marketing Mojo – Join AMA -
Travelocity Jams with Austin AMA -
Rackspace’s Gerardo A. Dada Discusses Premium Positioning -
AMA Volunteers Gather at Mid-Year Retreat -
Exclusive Interview with Leo Olebe – Director of Marketing for Bioware -
My Marketing Automation Love Story -
Testimonial Sluts and the Erosion of Trust -
How Dell Uses Social Media: Authentic Communications And The Bottom Line
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What CEOs and Clients Want from Marketing
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Critic’s Choice – The “Best” and “Worst” of Event Marketing -
Are Geolocation Apps a Fad or Are They Here to Stay? -
Is Social Media a Waste of Money? -
Targeted, Tailored and Timely Innovations in Direct Mail -
GROW Your Social Media Strategy: Lessons Learned from Intel
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