Marketing Jam Set for Thursday, May 17
Join Austin AMA for Marketing Jam 2012 on May 17, as we rock out with Brad Wilson, the Chief Marketing Officer of Travelocity.
In this marketing era, an advertising agency alone will not change the trajectory of your business. Businesses need to fly past the typical Internet economics and embrace social, local and mobile marketing. Learn how Travelocity works to tie marketing components together to achieve big objectives.
This unique signature event brings marketing and communications professionals together for networking over cocktails and appetizers. Following the presentation, attendees will enjoy a celebration with our very own live DJ.
Thursday, May 17
6:30-9:00PM
Cool River Cafe
4001 West Parmer Lane
Austin, TX 78727
Cost: Members – $30
Non-members $40
About the speaker
Brad Wilson, CMO of Travelocity, North America
Brad Wilson has helped build, launch and grow some of the most recognizable consumer brands on the web today. As CMO, Wilson is responsible for brand strategy, customer lifecycle management and marketing communications. He is also charged with keeping up with the Roaming Gnome throughout all adventures!
Before joining Travelocity, Wilson served as SVP of Marketing & Brand Managment for Nutrisystem where the was accountable for revenue generation, marketing efficiency and grand stewardship across the portfolio of Nurtrisystem brands. Wilson helped Nutrisystem scale beyond its tradition direct response advertising model to become a leading mule-channel brand. Wilson previously ran marketing and customer acquisition for Blockbuster online. During his tenure, he led initiatives to increase paid membership from 1.1M to over 2M subscribers.
Membership Benefits Breakfast Thursday, May 31, 2012
From topic-specific Shared Interest Groups and compelling Webcasts to the easy-to use Career Center and skill-building local and international programs – learn how to get the most from an AMA membership at the Membership Benefits Breakfast!
We’ll show you how the AMA connects you locally and internationally and offers the best membership value – online, in print and in person.
Who Should Attend:
New members, tenured members and yes, non-members, too. Any marketer looking for the resources to network and grow their professional skills will see why the American Marketing Association is the premier association for all stages of your marketing career.
You do not have to be a member to attend. In fact, non-members are encouraged to find out what the American Marketing Association and the Austin Chapter are all about!
Date and Location:
Thursday, May 31
7:45am – 9:15am
Xtreme Xhibits (Showroom)
9201 Metric Blvd., Suite A
Austin 78758 (Map)
Pricing:
FREE, but you must RSVP by 12pm May 30th to assure we have a breakfaast for everyone. Please note: We completely understand schedules change and emergencies happen, but we hope that once you RSVP, you make every effort to attend. Otherwise, Austin AMA has paid for a wonderful breakfast that you won’t be there to enjoy!
Register Here by 12pm 5/30/12
Hosted by:
Branding Bootcamp – Tuesday, June 12
On June 12-13, AMA International will host a Branding Bootcamp. Participants will learn how to:
- Identify the essential building blocks of a successful brand
- Factor brands into your organization’s overall success
- Develop an effective brand architecture
- Create a compelling brand position
- Conduct marketing research to evaluate and track brand progress
Early registration is $600 for AMA members. Branding Bootcamp registration is opening soon!
