Events
AMA Power Lunch Series: The Impact of New Media and Research in Political Marketing | Thursday, September 16
11:30 a.m. – 1:00 p.m. at Cool River
Featuring Will Franklin, Director of New Media & Research, Texans for Rick Perry
In the aftermath of the historic 2008 election that swept Barack Obama into office, many Republicans have “found religion” with new media strategies. The race between the parties to win at social media is on and upcoming social media strategies that will help win elections in 2010 and 2012 may make 2008 look like the Stone Age.
Governor Rick Perry’s winning primary campaign in March 2010 embraced new media strategies wholeheartedly, eschewing traditional and expensive political marketing strategies such as glossy direct mail, “robocalls,” and yard signs. The result was a win of more than 25 points down in some polls to a more-than 20-point victory on Election Night.
Will Franklin, Governor Perry’s Director of New Media & Research, will discuss some of the technologies the campaign uses and highlight some of the campaign’s success stories, as well as some of the limitations and pitfalls of emerging social media platforms. Discussion will also include how new media has changed the landscape of political marketing and campaigning and key elements of a successful political campaign leveraging new media.
Thursday, September 16
11:30 a.m. – 1:00 p.m.
Cool River
4001 W. Parmer Ln.
Austin, TX 78727
Map It
Register now at http://guest.cvent.com/d/vdqfcz/4W.
Early Bird Pricing – good until 9/15/2010:
Members and Student Members: $25
Future members: $40
After 9/15/2010 at noon, regular pricing applies:
Members and Student Members: $35
Future members: $50
About Will Franklin:
Will currently serves as Director of New Media & Research at Texans for Rick Perry. He guides a team that crafts online messaging, directs online fundraising, and engages supporters in grassroots efforts for Texas Governor Rick Perry’s 2010 re-election campaign. In December of 2004, Will began writing at the award-winning WILLisms.com, still “the Classiest Blog Around.” To date, WILLisms.com has received more than 2.8 million visits and 4.2 million pageviews. Will graduated from the University of Texas at Austin with a B.A. in Government/History, and later, from the University of Houston with a Master’s Degree in Political Science (Public Policy/American Government/Comparative Politics). Will has a wife named Kristel and a Weimaraner named Heidi. They live in Austin.
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Austin AMA Networking Happy Hour
Dust off the lazy days of summer with some cool drinks and speed networking on September 22. Bring your 5 minute “pitch” and plenty of business cards. Hosted by the Hyatt Regency Austin Downtown on the Lake, guests can enjoy complimentary parking and appetizers and drink specials including $3 Shiner Bock, $5 house wine and $6 Prickly Pear margaritas. A full cash menu is available for those who would like to order dinner.
RSVP now at http://guest.cvent.com/d/zdqv2g/4W.
When: September 22, 6-8 pm
Where: Hyatt Regency Austin Downtown on the Lake, Southwest Bistro (Second floor)
208 Barton Springs Road, Austin, TX 78704
Registration:
Members and Student Members: No charge
Future members: $10
Go to http://guest.cvent.com/d/zdqv2g/4W to register for the happy hour.
Boo to You: The AMA Austin October Networking Happy Hour
Gear up for early trick or treats at our happy hour on October 13 at El Arbor Restaurant. Instead of black cats and Halloween masks, expect business cards and handshakes – all at the budget-friendly price of free (which helps you spend more on candy!)
Reserve your spot now at http://guest.cvent.com/d/5dqvrz/4W.
When: October 13, 6-8 p.m.
Where: El Arbor Restaurant
3411 Glenview
Austin, Texas 78703
Registration:
Members and student members: No charge
Future members: No charge
In order to ensure we accommodate an accurate headcount, please RSVP at http://guest.cvent.com/d/5dqvrz/4W.
AMA Power Lunch Series: Integrating Marketing into Your Online Strategy
Texas eMarketing Summit
11 a.m. – 1 p.m. at the Austin Convention Center
The 5th annual eMarketing Summit meets in Austin this year and brings together more than 200 marketing and business professionals.
Join Austin AMA at the luncheon presentation of Steve Patrizi, Vice President, of Marketing Solutions for LinkedIn Corporation, who discusses how to integrate marketing into your online strategy.
Additional topics for the full-day eMarketing Summit Include:
- Real Social Media Success – Not Another 101 Talk
- Future of Search Marketing
- Social Listening & Monitoring Your Online Brand
- Mobile Marketing: Where to Start and How to Make an Impact
- Location Based Marketing
- Integrating email with social, mobile and emerging online technologies
- Marketing Metrics – Demonstrating Marketing’s Value to the Organization
Thursday, October 28
11 a.m. – 1 p.m. (luncheon)
9 a.m. – 3:20 p.m. (full-day eMarketing Summit)
Austin Convention Center, Ballroom D, 4th Floor
Pricing: $65 for Members with discount code AMA65EMS. $89 for Future Members, This price includes a full-day of programming, the AMA-hosted luncheon presentation, InnoTech Conference, expo and receptions.
Register now at http://www.emarketingsummit.com/.
